Editor's Note: Below is a brief, complimentary excerpt from Hedgeye Retail analysis. For more information on our services, click here.
- "The mass retailer will be selling its first wedding gown for just $99...both in stores and online later this month, according to a rep for the brand."
- "This will be the first H&M wedding dress sold in a regular collection, although a wedding gown did appear in the Viktor & Rolf one-time collection back in 2006."
Takeaway from Hedgeye’s Brian McGough:
This company is good. So good. That much is obvious.
While H&M will hardly threaten Vera Wang's iron-clad wedding dress business, the reality is there are a lot of women who will buy a white gown from H&M for that big day. And they’d do it in a heartbeat.
There are two factors working in H&M's favor.
- The company continues to grow its credibility as a fashion leader,
- Not everyone has the resources (or the willingness) to spend thousands on a wedding dress.
Get this: The average price spent on a wedding dress last year? $1,211. You simply can’t beat H&M’s $99.