Nike Grabs the Bull with Johnny Football Deal

03/07/14 11:46AM EST

Johnny Manziel Signs Deal to Be Represented by Nike

Nike Grabs the Bull with Johnny Football Deal - johnny0

  • "Rovell's sources were not able to disclose the financial terms, but they did say the deal—which was negotiated by LeBron James' business partner Maverick Carter and Fenway Sports Group—is a multi-year offer that will be the most expensive for a rookie in this year's class."
     
  • "Manziel chose Nike over other companies such as Adidas, Under Armour and New Balance's Warrior brand."

Takeaway from Hedgeye’s Brian McGough:

Nike is likely looking at something in the vicinity of $20 million/year for Manziel. But one thing is for sure,

Nike is going to have to babysit this one.

True, they may have 'handlers' for all their high-value athletes, but the sports world knows all too well that things don't always go according to plan. See previous tabloid-rich events like:

1. Kobe Bryant and his sexual assault case (after which his Nike contract was re-written).


2. Tiger Woods and his -- whatever you call it -- case.


3. Lance Armstrong and his pathetic admission of basically lying his whole career.

 

Athletes -- even those considered squeaky clean -- are high risk assets. Something tells us that Johnny Manziel belongs on the upper half of the risk management watch list.

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