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Takeaway: Amazon nails it (again).

Point Your iPhone at Something You Like, Amazon’s New App Buys It

Excerpt from Wired

  • "Today, Amazon is announcing a new feature inside its mobile shopping app that lets you scan items in your home using your smartphone’s camera and quickly order all of your packaged goods online. The new feature, called Flow, will be available inside Amazon’s shopping app for iOS. It’s iPhone-only for now, and the company isn’t saying when it will arrive on other smartphone platforms, or on the Kindle Fire."
  • "Instead of taking a photo of an item or scanning a barcode, Flow recognizes items via their shape, size, color, box text, and general appearance. Hold your iPhone up to a row of items on your shelf or counter, and within seconds of “seeing” it with the iPhone’s camera, every recognizable item is placed in queue that can be added to your Amazon cart."

How Cool Is This New $AMZN App? - amznboom

Takeaway from Hedgeye Retail Analyst Brian McGough: How cool is this new app? Look, whether you're a fan of Amazon or not, you can't help but admit that they are technologically leaps and bounds above anyone else out there. Of course, all the innovations they cook up might not stick, but we want a company we invest in to be innovating in every way imaginable. No one does it better than AMZN. And as it relates to this innovation…#nobrainer

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