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Following MCD's investor day yesterday, we will be hosting a call titled "MCD REVEALS COFFEE STRATEGY FOR 2014" today, November 15th at 11:00am EST.

As we suggested during our call on Tuesday, McDonald’s has announced an initiative to go after the coffee consumer in 2014.  We recently conducted a proprietary survey on the coffee marketplace and determined the key demand drivers that are needed to capture incremental market share in the coffee category.

We will be revisiting our survey in the context of the strategy MCD revealed yesterday during its investor meeting.

KEY TOPICS WILL INCLUDE

 

  • What are the key demand drivers in the coffee category?
  • Will MCD be able to capture incremental market share in the coffee category and, if so, how?
  • How will MCD’s aggressive coffee strategy impact other parts of the business?
  • How will this affect the other key players in the coffee category segment?
  • Overall take away from the MCD analyst day.

PARTICIPANT DIALING INSTRUCTIONS

  • Toll Free Number:
  • Direct Dial Number:
  • Conference Code: 195856#
  • Materials: CLICK HERE

Howard Penney

Managing Director