LO – Green Lights! Newport and Blu E-Cig Charge Forward

Lorillard confirmed our bullish outlook on the company today reporting market share and margin gains on pricing and volume improvement over the industry in its Q3 results.  


Total cigarette volume increased +3.5% compared to the prior-year quarter, versus an estimated decrease of -3.5% to -4% for the industry, and versus -4.3% for RAI, on the back of strong performance from its profit center, Newport. Net sales of its e-cig Blu increased 11% versus last quarter and its retail market share rose to 49% (vs. 40% last quarter), while the acquisition of SKYCIG at the beginning of the month offers the company a platform for distribution in the UK and potentially across the EU.


Our preferred tobacco play on the long side remains Lorillard (LO).

LO – Green Lights!  Newport and Blu E-Cig Charge Forward - Z. lo


What we liked:

  • In the quarter, net sales increased 10% over last year to $1.827 billion. EPS grew 15.3% to $0.83
  • Volume outperformance of +3.5% versus industry at -3.5% to -4%
  • Total Lorillard retail market share of cigarettes increased 0.5 share points to 14.9%
  • Newport saw volume gains of +4.9% (vs -1% last quarter)
  • Domestic retail share of the menthol market reached 40.4%, an increase of 0.8 share points versus the prior-year quarter
  • Gross Profit margins improved to 37.1% vs 36.3% on increased pricing and volume
  • Cigarette net sales increased $117 million, or 7.1%, to $1.764 billion
  • Blu e-cigs achieved net sales of $63MM (vs $14MM last year and $57MM last quarter) and over a 49% retail market share (vs 40% last quarter)
  • Roll-out of Newport non-Menthol Gold in October will compliment Red as a family of non-menthol offerings
  • Acquisition of SKYCIG in OCT 2013 to expand outside of the U.S.
  • Litigation costs down modestly Y/Y and company took the $79MM charge for Evans case (ongoing for 10 years) to resolve case entirely


On E-cigs: in what was another quarter of healthy interest from analysts on e-cig performance, it’s clear CEO Murray Kessler’s e-cig strategy is to forgo short-term profits for long term gains. The company sold its new rechargeable starter kits (they began shipping in Q2) for break-even in the quarter, which increased its retail market share to 49% vs 40% last quarter!  With $63MM of e-cig sales (vs $14MM in the year-ago quarter  and $57MM last quarter), Blu earned a gross profit of $15MM with SG&A of $15MM to net operating profit of $0.  From Kessler’s comments, it appears that this break-even strategy could be expected for at least the next two quarters as LO attempts to boost awareness, trialing, and repeat purchasing of Blu. Other takeaways include:

  • Kessler reiterated forecast for 2013 e-cig sales to be worth around $1-2B at retail; no hard estimate for online.
  • Expects e-cigs to have a 1% impact on total cigarette category in 2013.
  • Believes that the deciding factor on how big the category can be is what comes out on the regulatory environment.
  • If there is reasonable regulation that allows for marketing and advertising, it has already been proven that the e-cigs category can drive strong repeat purchasing.
  • While technology will get better over time, it is not the deciding factor.
  • If the FDA is overly strict, just like cigarettes requiring substantial equivalence, the category will grow more slowly.
  • Quarterly product mix (in dollars): Disposables 47%; Cartomizers 27%; and Kits 26%
  • In the quarter saw amount of rechargeable kits sold up dramatically compared to old format (discounted price also clearly driving purchases).
  • Blu now in 127,000 retail outlets.
  • Expects strong margins down the road for the company and retailers.
  • UK Market: estimated at $300MM with no clear leader. Could be another $1B market, but depends on regulatory market – so far so good.
  • Believes SKYCIG acquisition expands its global presence, although it will not have a roll-out or growth curve like Blu in the U.S. given the lack of retail relationships and sales force.
  • Kessler contextualized the purchase of SKYCIG acquisition as a one-off, with plans to grow organically if it were to expand its reach across the EU.
  • Optimistic that the UK Parliament endorsed e-cigs for their harm reduction and has moved it away from being regulated as a medicinal product. 
  •  In the UK, the company can advertise e-cigs on TV, until at least 2016, but advertising regulations vary across EU countries.
  • On UK and EU Rollout - no decision to roll out SKYCIGs to the rest of Europe. Has intention for Blu to become a global brand. Bullish that SKYCIG already has the same packaging as Blu (essentially they copied Blu from inception), and now is focused on increasing the sales force of SKYCIG. 


Matthew Hedrick

Senior Analyst


This note was originally published October 17, 2013 at 18:49 in Industrials

Editor’s Note: Shares of Caterpillar (CAT) are getting bulldozed around 6% today after a weak earnings report. Take a look at this earning preview note from last week where Hedgeye Industrials Sector Head Jay Van Sciver predicted this. Jay’s been out front, trumpeting CAT as a top short idea since the middle of 2012 when he joined the firm. 

FLASHBACK: CAT Will Miss - cat5 



Investors do not seem very negative on the outlook for CAT’s 3Q earnings for an odd reason.  They tend to think that everyone else thinks that CAT will miss, limiting the relevance.   Investors are also looking for an announcement on structural cost actions at Resource Industries, which may cloud the 2H outlook.   Our view is that CAT has an end-market demand problem, not a cost problem.


CAT is also expected to issue preliminary sales and revenue guidance for 2014.  Many expect that it will be the Industrials guide of the quarter.  We think not – few analysts take guidance from CAT seriously anymore.  Remember “steady as she goes” for the 2013 outlook given in 3Q 2012?  Sales and revenues were supposed to be “roughly the same as 2012, in a band of about plus-or-minus 5%.”  Recall that 1Q 2013 sales and revenue were actually down 17.3%.   Following some short-term reaction, the market is likely to take a 2014 outlook with an excavator full of salt. 


We generally do not bet on quarters – it is a tough game.  A change in assumptions for warranty or accounts receivable allowances could leave even the best estimate off target.  A simultaneously announced buyback or acquisition could render the reported results old news before they are even read.  That said, there are a number of reasons why we expect weaker results this quarter.


While we will be ‘surprised’ if results do not disappoint, we are not ‘in’ CAT for this quarter’s results.  Rather we are focused on the long-term down-cycle in resources-related capital spending.  In the long run, resources-related capital spending requires rising commodity prices to remain far above maintenance-type levels.  Currently, resource-related capital spending is well above the levels needed to support long-term demand growth.  



Key Items


CAT Inventories:   CAT has guided flat company level inventories for 2H 2013, meaning that inventory levels at year end should be roughly the same as at the end of 2Q 2013, as we understand it.  However, in the third quarter “inventory could come down some as we have many of our Northern Hemisphere facilities take vacation shutdowns during the months of July and August.”  The company level inventory headwind should have continued into 3Q 2013, but consensus doesn’t seem to reflect it.  Dealer inventories are also expected to decline through 2H 2013.


Can CAT Get To $6.50?  That inventory outlook intersects poorly with the implied margin in current guidance.  Here is what we wrote on 8/9/2013 - our view is unchanged:


To hit guidance, CAT’s margins in 2H would need to improve ~30% vs. 1H with NEGATIVE MIX and NEGATIVE PRICING in Construction Industries and Resource Industries.  Sure, that might happen – and 795F Trucks might fly.   As we have written repeatedly – CAT is letting us down easy (gradually) and we have a tough time getting to $6.00 in 2013 EPS.  This is just a rough sketch of guidance - not what we expect, which we published here.


FLASHBACK: CAT Will Miss - jay1


Current consensus has margins at about 11.5% in the back half of the year, which would also represent a substantial and unlikely improvement in profitability from 1H.  Given the expectation of continued inventory reduction in 3Q, we are not sure why consensus expects margins to expand.  A guide down seems quite likely.


Not Just Resource Industries:  CAT management admonished us not to hyper focus on mining capital spending, shifting investor attention instead to Power Systems.  That may not be a great plan.  We have long expected the resource-related capital equipment portions of Power Systems to also experience meaningful pressure.  The most recent dealer statistics (below) show declining sales in Power Systems. That seems consistent with our broader definition of resource-related capital spending.  It is also not a great set-up for 2014 sales and margins.



FLASHBACK: CAT Will Miss - asd2



Construction Industries:  In a noticeable omission, CAT does not fully discuss the >500 basis point drop in Construction Industries margin in 2Q 2013 YoY.  It apparently relates to dealer inventory reductions, too, but that explanation does not fit the ‘it’s just a mining equipment demand drop’ narrative.  CAT’s construction equipment division participates in an intensively competitive business, but we are a bit surprised by the recent weakness.   As we understand it, lower capacity utilization in Resource Industries impacts the other divisions as well, given shared platforms, and that is a very hard problem to isolate or correct.



FLASHBACK: CAT Will Miss - asd3



3Q and 4Q Expectations:  Forecasting quarterly earnings for CAT is challenging, in no small part because we do not know how much revenue will come out of the backlog.  Last quarter, CAT emphasized inventory headwinds, but not the draw on backlog and the likely favorable pricing in it. 

  • We expect charges in 3Q for the structural capacity reductions at Resource Industries.  We also think a goodwill impairment charge is likely in 4Q for BUCY goodwill, as impairment testing should come at year-end. 
  • Excluding those factors, we would expect a 3Q result in the neighborhood of $1.30-$1.50 vs. consensus of $1.67.  We could be wrong for several reasons beyond backlog, including currency and cost controls, but that is what we get. Once a company gets into identifying restructuring charges, as CAT seems likely to do this quarter, lots of interesting items can be called special.  That said, we think current guidance is a long-shot and expect CAT to struggle to earn $6.00 this year.
  • Instead of a buyback, we expect a miss to be paired off with a cost reduction plan targeted at Resource Industries.  Of course, the cost impact of low volume at Resource Industries is not easily isolated, so that is where we will be interested to see some detail.  We could obviously be wrong in this expectation.
  • We expect comments about 2014 to be positive and focus on the eventual end of dealer inventory draw downs.  We note that JOY and Sandvik have seen large mining order and revenue drops without a dealer network. 


Other Indicators:  While we do not rely on these sort of tea leaves, secondary indicators for CAT are do not suggest an approaching inflection point:

  • Insiders Selling:  In the last couple of years, insiders have only bought 2,000 shares in the open market while selling hundreds of thousands.  Selling may have slowed down in recent months, but we do not see the open market purchases that might accompany an inflection for CAT.
  • Sell Side Estimate Revision Trends:  Since the first week of October there have been a number of downward revisions to estimates.  Quiet period or not, we all should have a sense of how this ‘revision’ process works.


We continue to see CAT as exposed to a significant, multi-year decline resources-related capital spending through both its Resource Industries and Power Systems segments.  Investors appear to be hoping for a cost reduction plan capable of resolving a lack of demand/cyclical downturn problem.  We continue to expect CAT shares to underperform through the down-cycle.


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Pulverizing George

Takeaway: Get the dollar right, and you’ll get a lot of other things right.

The U.S. Dollar is getting pulverized. Why? Because the United States doesn’t have a monetary policy to protect it. Euros and Pounds love this. The world will even buy Yens if Bernanke doesn’t buck up to the bar.


Pulverizing George - dollo


With our long-term Hedgeye TAIL risk line of $79.21 USD Index under attack, we went to net short in #RealTimeAlerts yesterday (6 LONGS, 9 SHORTS).


Click image to enlarge. 

Pulverizing George - draker


Get the dollar right, and you’ll get a lot of other things right.

Not Good: SP500 Levels, Refreshed

Takeaway: If 1728 breaks, 1671 is in play.



I moved to net short yesterday and sold the open today too. The reasons are twofold:


  1. Burning Buck
  2. #RatesFalling


We have zero monetary policy in this country to defend against those two bond bull lobby factors. So, congrats – now we are all hostage to their combined implication = #GrowthSlowing. That’s why slow growth Utilities (XLU) are +0.9% and the Financials (XLF) are -0.9% today.


Across our core risk management durations, here are the lines that matter to me most:


  1. Immediate-term TRADE resistance = 1754 (the all-time closing high)
  2. Immediate-term TRADE support = 1728
  3. Intermediate-term TREND support = 1671


In other words, the fundamental case for Bernanke messing this up (not tapering) is in. The only question that remains now in my model is when (and if) the quantitative levels that matter to this epic bullish stock market momentum break. If 1728 breaks, 1671 is in play.


It’s really sad to watch. The Fed has never understood why Down Dollar Inflation expectations = slow growth. And I don’t suspect they will until it is too late. Gold, Bond, and Utilities bulls, Unite!




Keith R. McCullough
Chief Executive Officer


Not Good: SP500 Levels, Refreshed - SPX


Takeaway: CCL looks washed out (as are the bathrooms on the Triumph, finally) while RCL may be the stock at risk.

This is indeed a pivot for us - we’ve been crapping on Carnival (CCL) all year.  But with most of the issues flushed out, the stock may be bottoming out. 


Carnival: SHIPS OF STOOLS NO LONGER? - carcruise


In our latest pricing survey, Europe looks stable and with easy upcoming comps, CCL’s large European exposure should be an asset.  Moreover, CCL is doing better than the competition in Alaska and while the Caribbean outlook is still somewhat cloudy, our pricing survey did not indicate any further deterioration for early 2014 itineraries.  Could we be early?  It’s happened before but the hedge of Royal Caribbean (RCL) on the other side might be the solution, for those so inclined to a pair trade.


Our pricing survey actually presented a more uncertain 2014 for RCL.  Given RCL’s newfound position as the Cruise bellwether and recent stock appreciation to match, the risks look greater for that stock.  RCL won’t feel the Europe tailwind (“Europe tailwind”? it’s no longer an oxymoron) to the extent of CCL. 


Regionally, RCL faces pressure in all of its markets – potentially from CCL’s aggressive marketing strategy.  Pricing is way down in Alaska and Europe and RCL is overexposed to the Caribbean (highest since 2007) where visibility is the lowest.  Sell-side sentiment seems the most bullish in over 2 years.  While valuation is in-line with historical levels, RCL's earnings are at risk.


Here are some of the differentiating factors between CCL and RCL:


Editor's note: This is a brief excerpt from a recent report written by Hedgeye Managing Director Todd Jordan. For more information on how you can access Hedgeye Research click here

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