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What's On The Menu For Wendy's Future?

Conference Call With CEO of Meritage Hospitality


Monday, October 14th at 11:00am EDT  

For details please email

The Hedgeye Restaurants Team, led by Howard Penney, will be  will be hosting a call with the CEO of Meritage Hospitality, Bob Schermer, to talk about the current trends in the QSR segment of the restaurant industry and trends in the Wendy's brand. 

The call titled "What's On The Menu For Wendy's Future?" will be held on Monday, October 14th at 11:00am EDT.



  • Image Activation and its Impact on the Wendy's System - Highlighting the good, the bad and the ugly from a franchisee perspective.
  • New Products - The Company has hit a well known home run with the Pretzel Bacon Cheeseburger (and now Pretzel Pub Chicken Sandwich).  But how good is good? And what is next?
  • Breakfast - Why did the Wendy's system have so much trouble launching breakfast?


Meritage is playing a meaningful role in helping to reshape the Wendy's system.  Currently, the Wendy's restaurant system is entering a once-in-a-generation transition as many of the original "legacy franchisees," now at an average age of 62 years old, are beginning to retire from the system. Wendy's management calls this process "system optimization." The net result of "system optimization" will be fewer franchisees, operating larger restaurant portfolios at higher levels of sophistication.

Meritage has made commitments to complete Wendy's Tier II and Tier III "image activation" restaurants in 2013.  As a result, Meritage has an "in the trenches" understanding of the image activation construction cost variables to measure the incremental return on investment.


Please email or call to learn more about the event. Attendance is limited. Please note if you are not a current client of our Restaurants research there will be a fee associated with this call.

Howard Penney

Managing Director