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EXPERT CALL TOMORROW: Brent Willis Discusses New Excitement in Electronic Cigarettes - victoryDIALIN 09.17.13

The Hedgeye Consumer Staples team hosts an expert call on electronic cigarettes featuring Brent Willis, a leading consumer products executive and Chairman and CEO of Victory Electronic Cigarettes. The conference call will be held tomorrow, September 17th at 11:00am EDT.




Mr. Willis will contribute his expertise to Hedgeye's ongoing research on the electronic cigarette category.


  • The industry landscape: What does the future hold for e-cigs?
  • Key metrics to evaluate the industry
  • Competition in the marketplace
  • Big vs Small: E-cigarette companies take on Big Tobacco


Mr. Willis is an accomplished executive in the consumer packaged goods industry. Prior to directing a number of companies in which he remains a significant private equity investor, Mr. Willis served as the CEO for Cott Corporation, the world's largest retailer-brand beverage company. He previously was the Global CCO and President at InBev, where he developed and implemented the strategies that led the Company to become the world's largest beer company. Prior to creating InBev, Mr. Willis was a President in Latin America for The Coca-Cola Company, where he led the most successful turnaround in the company's history and won recognition as one of Latin America's top senior executives. Mr. Willis has also served as senior marketing executive for Kraft Foods, Inc., with wide operational and strategic responsibilities. Mr. Willis is a graduate of West Point and a decorated Army veteran, where he attained the rank of Captain.


Victory Electronic Cigarettes describes itself as "dedicated to providing a cleaner and healthier alternative to smoking and is one of the leading companies in this rapidly emerging and fast-growing industry. The Company began online sales in 2012 and expanded to retail early in 2013. Since that time, the growth rate of the firm has been exponential. Victory offers consumers a full product portfolio that incorporates the highest quality and latest technology, and has been ranked superior for real tobacco taste amongst major brands. Recently public through a reverse merger, Victory's new but experienced management team is positioned to leverage its clearly differentiated and well-recognized brand. Victory is well positioned with an established online presence and a low-cost infrastructure to accelerate growth and drive significant value for its shareholders. Victory is listed on the OTC market under the ticker ECIG."

Disclosures: Victory (ECIG) is a newly-public company with limited trading history and liquidity. Hedgeye has no investment opinion on Victory and no current plans to publish research on the company. Certain Hedgeye executives may become involved in a transaction with Victory or related entities.