On Wednesday, September 11th at 11:00am EDT, we will be hosting an expert conference call titled "Are Energy Drinks Harmful? A Debate with Dr. Deborah Kennedy".
On the call we will host a lively debate with Dr. Deborah Kennedy about energy drinks and what may be looming for energy drink producers in the future. A live Q&A session will be held directly after the call for all listeners.
TOPICS WILL INCLUDE
- What's the science behind caffeine consumption?
- Where does the medical community stand on energy drinks and caffeine in foods?
- What legal action has been taken against energy drink makers?
- How have energy drinks been regulated and what could the future hold?
ABOUT DR. DEBORAH KENNEDY
Dr. "Deb" is the founder of Build Healthy Kids and has been at the forefront of nutritional studies and consumer awareness for almost two decades. Her experience ranges from pediatric nutrition and nutritional oncology to product development and kids' education programs.
Dr. Deb made national headlines from a March 2013 Build Healthy Kids newsletter in which she warned her subscribers that energy drinks can be dangerous, and told kids to "Never drink energy drinks: They can harm you" (alongside a cartoon skull 'n" crossbones and a generic energy drink can). Monster (MNST) took issue with Dr. Deb's language, and demanded that she retract the "defamatory statements" and correct them or else Monster would draw a legal suit. Following the action, she gained the support of Senator Richard Blumenthal (alongside Senator Richard Durbin and Congressman Edward Markey), who addressed Monster CEO Rodney Sacks in a letter stating that it's unclear why Monster would single out Build Healthy Kids since the company was never named and considering that Monster does not target the Build Healthy Kids demographic. To date, there is no formal legal suit against Dr. Deb or Build Healthy Kids.
Dr. Deb has worked at Yale, Columbia, Tufts and Cornell University. She is a coauthor of Beat Sugar Addiction Now! for Kids and author of Nutrition Bites. She is currently working on her third book which deals with children's eating personalities.
- Toll Free Number:
- Direct Dial Number:
- Conference Code: 835129#
- Materials: http://docs.hedgeye.com/EnergyDrinkCall.Kennedy_09.11.13.pdf