Priceline survey indicate optimism on lodging and leisure industry
Priceline.com's annual Summer Travel Survey showed that the number of Americans who plan to take a staycation in 2013 - choosing to vacation near home - declined to 17%. This was much lower than in the past five years when some surveys cited as high as 50% of Americans taking a break close to home. While Americans are aware of rising airfare, gasoline, and hotel rates, the survey said that some are saving some money on their travels by driving nonstop to their destination and stretching their food budget.
We believe this trend is positive for hotels, vegas, cruiselines and online travel agencies. Americans continue to be very resilient on leisure spend.