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With this coupon Chili’s has effectively taken its $7 price point down to $4.50…..  I’m having a hard time seeing how this can be good news!  If the consumer was inspired by the $7 price point why would you need to provide further incentive!

If you noticed yesterday Keith bought EAT for a TRADE.    It’s consistent with his view of the Consumer Discretionary (XLY) and the market in general.

I continue to be cautious on the early cycle casual dining names!

EAT – DISCOUNTING DISCOUNTS - eatcoupon

EAT – DISCOUNTING DISCOUNTS - eat