Don't let Dollar General's weak results today fool you. Consumption is not rolling over en masse. In fact, today's ICSC reading -- which is based on a sample of 80 store chains spanning different demographic groups -- reported the best trends we've seen in over two-years. The results on a 1-week, 3-week, and 12-week basis all turned up sequentially with this morning's reading, which supports Hedgeye's bullish stance on the US Consumer.
1-WEEK ICSC INDEX % CHG
3-WEEK ICSC INDEX % CHG
12-WEEK ICSC INDEX % CHG