NPD just released last week's sales data. I can't stand being a news reporter. But in this instance, let's get used to it. Our systems here at Research Edge allow me to get a quick post pretty darn fast -- so I'll take advantage.
Sales trends are still looking healthy, and I saw nothing in the data to challenge any themes I've been working. A few nuggets...
1) Dollar sales were only up about 1%, but average selling price is up closer to 2%. No one's knocking the cover off the ball with dollars, because there's not enough inventory to do so. I'll take that.
2) Low Performance sales were down 12%. The recent shift I've been discussing continues. Good for FL, bad for SKX.
3) Nike share accelerated for the week by another 50bps, while unit share stayed flat vs last week (+3pts yy). Price points are up 5% -- an uptick from last week.
4) Under Armour business remains healthy. Share in cross training decelerated by a full 10 points to 25%. But price points remain constant. Either inventory is building (which I do not believe to be the case) or UA is simply selling through.
Sales trends are still looking healthy, and I saw nothing in the data to challenge any themes I've been working. A few nuggets...
1) Dollar sales were only up about 1%, but average selling price is up closer to 2%. No one's knocking the cover off the ball with dollars, because there's not enough inventory to do so. I'll take that.
2) Low Performance sales were down 12%. The recent shift I've been discussing continues. Good for FL, bad for SKX.
3) Nike share accelerated for the week by another 50bps, while unit share stayed flat vs last week (+3pts yy). Price points are up 5% -- an uptick from last week.
4) Under Armour business remains healthy. Share in cross training decelerated by a full 10 points to 25%. But price points remain constant. Either inventory is building (which I do not believe to be the case) or UA is simply selling through.