It's amazing that today Caribou Coffee Company Inc. announced that it now offers completely free wireless fidelity (WiFi) service for consumers in 80% of its store base. It should come as no surprise that SBUX's free WiFi goes live today, too. CBOU is going after SBUX by telling customers that only a simple registration is needed for first time users with no purchase or company credit card usage needed.
The SBUX free WiFi comes with a catch. SBUX is offering two hours of free WiFi each day to holders of a Starbucks card. What's the catch? The card has to have a balance on it and you have to use or reload it every 30 days.
Chances are SBUX will be making changes to its WiFi strategy!
The SBUX free WiFi comes with a catch. SBUX is offering two hours of free WiFi each day to holders of a Starbucks card. What's the catch? The card has to have a balance on it and you have to use or reload it every 30 days.
Chances are SBUX will be making changes to its WiFi strategy!
