It's amazing that today Caribou Coffee Company Inc. announced that it now offers completely free wireless fidelity (WiFi) service for consumers in 80% of its store base. It should come as no surprise that SBUX's free WiFi goes live today, too. CBOU is going after SBUX by telling customers that only a simple registration is needed for first time users with no purchase or company credit card usage needed.
The SBUX free WiFi comes with a catch. SBUX is offering two hours of free WiFi each day to holders of a Starbucks card. What's the catch? The card has to have a balance on it and you have to use or reload it every 30 days.
Chances are SBUX will be making changes to its WiFi strategy!