We assembled a book of individual Sentiment Monitor charts for each of about 100 retailers and brands. We include some of the more notable outliers below. For the full book, send an email to .
As a frame of reference, our sentiment monitor triangulates buy-side (short interest), sell-side (ratings) and insider trading activity. It then assigns a quantitative score for each company – and the incremental changes are tracked over time. There is strong evidence that these quantitative scores serve as a contra indicator for stock performance (i.e. overly bullish sentiment = subsequent negative returns, and vice versa).
Here's the aggregated Sentiment Score for the Retail Sector vs the MVR (Retail Stock Index). Sentiment continues to detiorate while prices grind higher. More proof of the most hated rally of this generation.
HERE ARE SOME STOCK-SPECIFIC CALLOUTS