MACAU: THE RISE OF VIP HOLD

This note was originally published April 09, 2013 at 13:37 in Gaming

  • We’ve documented mass hold climbing higher over the years.  VIP hold has also been trending higher lately above the theoretical win rate of 2.85% and closer to 2.96%.
  • March junket hold on a trailing twelve-month basis (TTM) was 3.21%, about 20bps higher than the TTM hold in January 2010.  If we take into account direct play, adjusted VIP hold on a TTM was 3.00% in March, compared with a 2.80% adjusted VIP hold TTM in January 2010.
  • While mass volumes have been resilient so far in the face of higher hold, it remains to be seen how the high hold will affect VIP volume growth.  The good news is that comps are relatively easy for the back half of the year.

 

MACAU: THE RISE OF VIP HOLD - ttt

 

If you'll recall, Hold (or Hold Percentage) is the measure of the amount of money a casino table game keeps from the total amount of money that is dropped into the table game's cash box.


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