To date, McDonald's senior management has not included premium drip in the calculation for generating $125,000 from the new beverage initiative.
Today, Don Thomson President of McDonald's US said As you have heard before, we estimate that the sales potential for the entire new beverage lineup, from premium drip, specialty coffee, smoothies, frappes, bottle beverages and optimized travel drinks, that total is about $125K per restaurant, as you have heard us say before again.
We have not confirmed this with the MCD yet, but Don's comment represents a shift in the outlook for the new beverage line up.
Today, Don Thomson President of McDonald's US said As you have heard before, we estimate that the sales potential for the entire new beverage lineup, from premium drip, specialty coffee, smoothies, frappes, bottle beverages and optimized travel drinks, that total is about $125K per restaurant, as you have heard us say before again.
We have not confirmed this with the MCD yet, but Don's comment represents a shift in the outlook for the new beverage line up.
