Footwear: Market Share By Numbers

Takeaway: Here’s who’s gaining share, who’s losing it, and who barely has their head above water. Hint – a) Nike, b) AdiBok, c) UnderArmour

Here’s a review of who’s gaining share, who’s losing it, and who barely has their head above water. Hint – a) Nike, b) AdiBok, c) UnderArmour

 

Here’s an overview of market share winners and losers, based on NPD’s monthly market share data.

a)      Nike Brand market share is parabolic. Brand Jordan and Converse are both healthy, but stable.

b)      AdiBok is a train wreck – both sides of the house. It’s a good thing that the brands have better allure outside the US.

c)       UnderArmour is barely UnderWater. The general trajectory of its market share change is positive, but still unable to sustain share above 1% of the US market.

d)      Puma is in a death spiral.

e)      New Balance continues to grind higher in regaining its position as one of the top five brands. Its share now exceeds Reebok and equals Adidas.

 

Nike Brand Market Share

Footwear: Market Share By Numbers - nikebrandmarketshare

Source: NPD

 

Brand Jordan Market Share

Footwear: Market Share By Numbers - brandjordanshare

Source: NPD

 

Converse Market Share

Footwear: Market Share By Numbers - conversemarketshare

Source: NPD

 

Adidas Brand Market Share

Footwear: Market Share By Numbers - adidasmarketshare

Source: NPD

 

Reebok Market Share

Footwear: Market Share By Numbers - reebokmarketshare

Source: NPD

 

UnderArmour Market Share

Footwear: Market Share By Numbers - underarmourmarketshare

Source: NPD

 

New Balance Market Share

Footwear: Market Share By Numbers - newbalancemarketshare

Source: NPD

 

Puma Market Share

Footwear: Market Share By Numbers - pumamarketshare

Source: NPD