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LL Cool Eddie

What do a 40-year old suburban male looking to buy a hammer, a family shopping for a washer/dryer, and a 16-year old urban hip-hop-inspired girl all have in common? Well if you ask Eddie Lampert, they'll all be shopping at Sears.

In yet another effort to push 'the softer side of Sears' and get apparel to consistently not bleed, Sears teamed up with L.L. Cool J for a line of apparel targeted at young men and women.

Those of you who know me well also know that I will very rarely comment on fashion. Analytics is my strength - fashion is not (though that's why I employ a fashion consultant here at Research Edge). But this one is tough to resist a quick comment.

Personally, I like LL Cool J --- which is probably a contra-indicator in itself. But let's face some facts. The guy is 40-years old, and went from the poster child for rap music in the 1980s, to making 1-off appearances in 30-Rock and House and taking on supporting actor roles in semi-successful movies (Deep Blue Sea, and Rollerball).

In order for a person to launch a successful brand - especially with no real pre-existing fashion persona - there needs to be a consumer connection that is nothing short of massive. Sean-John did it. But Diddy was absolutely committed to the fashion scene (and had J Lo to help). Tony Hawk did it (Quiksilver exclusive to Kohl's), and has proven that he has remarkable staying power and relevance to the skate consumer almost in a (scaled down) Jordan-esque way. But there have been no shortage of failures. Paris Hilton for starters. A shocker to me is Beyonce's lack of traction.

I don't know about you, but if I have to put my money on Beyonce or LL Cool J, Beyonce will get it every time. LL Cool J's new album (#13) due next month had better be one heck of a blockbuster.

Given that this line is at best $200mm, or about 0.5% of sales, I've probably already dedicated too much effort over the past 10 minutes typing. But the bottom line is that I can think of half a dozen apparel initiatives that make more sense for SHLD than going down this path (one of which is not selling apparel at all).

I'll be curious to hear what my consultant says about this one.

(Acting chronology courtest of IMDB)

Buy High, Sell Low

This analysis is hysterical.

Let's aggregate every company in the apparel industry's supply chain and see how good the collective is at buying its stock.

To say that this industry has mastered the 'buy high, sell low' mantra is a severe understatement.

Instead of bowing to activist investors to plow excess cash into stock repurchase, I'm in that camp that companies should be focused on buying back stock when they SHOULD, not when they CAN.

The irony here is that if these trends hold in the future (and if my supply chain margin squeeze theme plays out) then we may be about to see the industry get into equity issuance mode again.

The Great Balance Sheet Disconnect

What's great about lousy retail climates is that it's pretty easy to tell whether a management team is more focused on driving an income statement strategy, a balance sheet strategy, or better yet - no apparent strategy at all. When business is bad, do they let inventories climb to hold margin, or slash inventories to mitigate margin risk. With most companies in apparel/footwear retail having already reported, there's much to glean. In order to do so, I synched the trajectory of sales/inventory growth with the direction in gross margins in the Exhibit below. Here are some takeaways.

Group One: These are companies that are growing sales at a greater rate than inventories (or, sadly, are shrinking inventories at a greater rate than sales). I cut this group off at those with a positive spread of better than 10%, which in my experience is a fairly safe zone as it relates to margins in the upcoming quarter or two. What's most surprising is that most of this group is not exactly a 'who's who' in the world of quality retail. These companies include WRC, LIZ, LTD, JNY, GPS. This makes me incrementally more upbeat on LIZ (see my posting from 2 weeks ago). Also, I've got to admit that the simple fact that Warnaco remains at the top of the list perplexes me. Despite the solid 1Q, it's time to dust off the file on that one.

Group 2: These companies are neither here nor there. Most have inventories growing plus or minus 5% the rate of sales growth, and have less potential for blow out margins on the positive or negative side in the next 1-2 quarters due to balance sheet risk. It's worth pointing out Hanesbrands, that had a pretty monstrous GM boost on just a slight downtick in inventories. I still like that model into 2H.

Group 3. I've gotta admit, this is my favorite group. Inventories high across the board. It's easy to point out companies like JC Penney and Hibbett Sports that have been down and out for a year (still have inventories high AND weak margins). But the more important ones to point out here are Dick's, Columbia and VF Corp. DKS and VFC have been viewed as the quality (I agree on VFC) and immune to a bad retail climate. But now both of those are starting to roll relative to where they've been. I'd watch out being too cautious on COLM, as it 2H headcount cuts could soften the blow to more margin weakness. Dick's still has more margin pressure to come.

Exhibit Key: The columns represent the latest quarter yy change in GM and the trailing 12-month yy change in GM. The red line connects the dots for each company's sales/inventory growth spread. I realize that there's a lot going on there. Any questions or clarifications needed, just shoot me an email.

Daily Trading Ranges

20 Proprietary Risk Ranges

Daily Trading Ranges is designed to help you understand where you’re buying and selling within the risk range and help you make better sales at the top end of the range and purchases at the low end.

EYE on Commodities - Soybeans

Argentina is the world's third-largest soybean producer after the U.S. and Brazil. Last month, Argentine farmers went on strike to overturn a sharply higher export tax on soybeans and other products. On Friday, Argentina's government failed to resolve the farmers' dispute over export taxes, raising concerns of more protests that could slow grain shipments. As a result, Soybean futures surged 50 cents a bushel.

If rice and soybean prices stay where they are PFCB will feel the pinch in 2009.

CBRL - Guess What? - People are driving less!

According to AAA, 37.9 million people will travel at least 50 miles from home from May 23rd through May 26th - The Memorial Day holiday, unofficially is the start of the U.S. summer driving season. While the traveler total is the second-highest ever, it's 1% fewer people than last year and is the first drop since 2002. The Sept. 11 attacks caused many people to drive more and not fly, helping CBRL's same-store sales trends.

Recent data points suggest that things are not so good for CBRL. What could be a sign of things to come for CBRL, the Federal Highway Administration said yesterday that U.S. motorists cut their driving by 4.3 percent in March.

The biggest monthly drop ever....

Yum Brands - China Intelligence

This is what we know so far from Research Edge postings....

Chinese market is down 43% since October...

Daily trading volumes are down 60% from the peak...

Chinese toy exports dropped like a stone....

Due to the quake, migrant workers are not showing up to work...

This is what we know from the popular press...

The confirmed death toll rose to 55,740 and an additional 24,960 remained missing 12 days after the quake, said the State Council, the government's cabinet .

12 million are homeless

Chinese banks were told Friday to forgive debts owed by survivors in an effort to revive the shattered economy, and the government warned that it was cracking down on price-gouging by merchants in the disaster area.

PENGZHOU, China: Emergency crews worked Friday to secure 15 sources of radiation buried in the rubble from the devastating earthquake that hit China this month, the government said as it evacuated thousands of survivors downstream from rivers dammed by landslides

Already, the Sichuan earthquake is being seen here in generational terms. As widely observed, it is the first time China has suffered a natural disaster on this scale since the Tangshan earthquake in July 1976, when at least 250,000 people died.

The sound of grief was heard all across China. For several minutes, at the exact time in the afternoon the quake struck in Sichuan Province one week ago, cars stopped and blared their horns. Chinese people came out on the streets and bowed their heads, in remembrance of the quake victims. One Beijing shopkeeper said he paid his respects, even though he has no relatives or friends in Sichuan, which is 1500 kilometers away.

This is what we know From YUM...

...A limited number of restaurants have been damaged, including several that remain closed or with limited service. The Company plans to reopen them as soon as it is safe to do so.

The limited information from the company is haunting. Yum's growth model depends on China. Given the recent tragic events and the other macro issues China faces, it's amazing that nothing seems to slow the YUM China story. Maybe it should be trading at 15x EV/EBITDA.

I can almost write the press release now!

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