Yum Brands - China Intelligence

This is what we know so far from Research Edge postings....

Chinese market is down 43% since October...

Daily trading volumes are down 60% from the peak...

Chinese toy exports dropped like a stone....

Due to the quake, migrant workers are not showing up to work...

This is what we know from the popular press...

The confirmed death toll rose to 55,740 and an additional 24,960 remained missing 12 days after the quake, said the State Council, the government's cabinet .

12 million are homeless

Chinese banks were told Friday to forgive debts owed by survivors in an effort to revive the shattered economy, and the government warned that it was cracking down on price-gouging by merchants in the disaster area.

PENGZHOU, China: Emergency crews worked Friday to secure 15 sources of radiation buried in the rubble from the devastating earthquake that hit China this month, the government said as it evacuated thousands of survivors downstream from rivers dammed by landslides

Already, the Sichuan earthquake is being seen here in generational terms. As widely observed, it is the first time China has suffered a natural disaster on this scale since the Tangshan earthquake in July 1976, when at least 250,000 people died.

The sound of grief was heard all across China. For several minutes, at the exact time in the afternoon the quake struck in Sichuan Province one week ago, cars stopped and blared their horns. Chinese people came out on the streets and bowed their heads, in remembrance of the quake victims. One Beijing shopkeeper said he paid his respects, even though he has no relatives or friends in Sichuan, which is 1500 kilometers away.

This is what we know From YUM...

...A limited number of restaurants have been damaged, including several that remain closed or with limited service. The Company plans to reopen them as soon as it is safe to do so.

The limited information from the company is haunting. Yum's growth model depends on China. Given the recent tragic events and the other macro issues China faces, it's amazing that nothing seems to slow the YUM China story. Maybe it should be trading at 15x EV/EBITDA.

I can almost write the press release now!

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