Three years might not sound like an incredibly short tenure, but at Nike it is. That organization has a unique way of expunging objects that do not belong, like Bill Perez (and for those witty clients of mine who are about to fire me an email – I’ll pre-empt you in reminding you that my departure from Nike was not one of those!). Lee Bird did not make the cut. Is it a shocker that this happens days after Nike announces that they are writing off over 60% of Umbro – a sub that they acquired halfway through his tenure? No, probably not. The subs as a whole (except Converse) did not exactly crush it over the past two years either.
The good news is that I like Eunan – a lot. He did a lot for EMEA – making a lot of tough decisions, and taking the company into the CEMEA region which now accounts for 25% of EMEA’s rev base.
This is a good move. We’ll see more of them. The bad news is that now you have to go back and read the post I put up yesterday that walks through the “flat earnings over four years” theme.