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Takeaway: Track star Lolo Jones shows us why its so much more important to endorse the athlete over the event. Congrats to UA.

Track star Lolo Jones looks like her best prospect to medal in an Olympic event might actually be in a cold weather sport. In this photo, check out the wall, and the uniforms. Then answer yourself the question...is it more important to endorse the athlete or the event? Congrats to UA. Sorry Adidas.

Lolo Jones Doing The Bobsled - 11 9 2012 5 30 46 PM