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MCD AUG SALES PREVIEW

Takeaway: We expect sequentially better performance for $MCD comps in August versus July but will likely remain on the sidelines for 4-5 mos

McDonald’s reports August sales results tomorrow morning before the market open.  Global growth slowing is still the primary headwind for MCD but we expect sequentially better comparable store sales, at least in the United States.

 

We wrote on April 24th that we saw “plenty to be concerned about” regarding the outlook for McDonald’s sales trends.  Macroeconomic factors remain a headwind for the company.  The company’s value proposition in the U.S., relative to the competition, is less compelling in 2012 than it was in 2011 with price – at roughly 3% – in line with Food Away from Home CPI versus last year when the spread was roughly -50 basis points.  We believe that MCD is closer to the bottom than the top, but are looking for catalysts before become vocal on the long side. 

 

Macro Growth Slowing Matters

 

Growth continuing to slow in Asia, Europe, and the U.S. is a headwind for MCD sales growth.  Europe is more difficult to calibrate since it is difficult to know which market will drive a beat or miss in any given month.  China seems to be a decent proxy for APMEA which is not entirely surprising given its importance for global and regional growth. 

 

MCD AUG SALES PREVIEW - mcd macro

 

 

Sales Preview

 

Below we go through what we would view as good, bad, or neutral comparable restaurant sales numbers for McDonald’s three regions.  For comparison purposes, we have adjusted for historical calendar and trading day impacts (but not weather).

 

Compared to August 2011, August 2012 had one less Monday and Tuesday and one additional Thursday and Friday.  In addition, Ramadan ended on August 18th, 2012, versus August 30th, 2011.  This will have a positive impact on August 2012's numbers.

 

U.S. – facing a compare of 3.9%, including a calendar shift of between 0.0% and -0.7%, varying by area of the world.

 

GOOD: A print above 3.5% would be received as good by investors as it would imply calendar-adjusted two-year average comparable store sales above the trend in July.   Last month, McDonald’s traffic was negative and investors will be looking for a clear signal that this was merely a one-off and not part of a trend.  We are anticipating a print of 3% for MCD U.S. in August.

 

NEUTRAL: Same-restaurant sales growth of between 2.5% and 3.5% would be received as neutral by investors as it would imply calendar-adjusted two-year average comparable restaurant sales growth roughly level with trends in July.  This is a difficult quarter to measure on a sequential basis given the Ramadan shift but we believe that investors are not anticipating a sequentially worse headline, even excluding the benefit in August from Ramadan.

 

BAD: A print below 2.5% would imply calendar-adjusted two-year average comparable restaurant sales growth below the trend from July.  Given the disappointment that July’s results brought for McDonald’s investors, a deceleration in underlying trends on a sequential basis would be decidedly negative for the stock.

 

MCD AUG SALES PREVIEW - mcd us comps preview

 

 

Europe – facing a compare of 2.7%, including a calendar shift of between 0.0% and -0.7%, varying by area of the world.

 

GOOD: A same-restaurant sales number in excess of 4% would be considered a strong result because it would imply, on a calendar-adjusted basis, two-year average trends showing stabilization after several months of volatility.   We are expecting a print of 3.6% for MCD Europe in August.  We expect the Olympics to have provided a year-over-year boost to sales in some markets like the U.K., which have been driving the Europe division in recent months.

 

NEUTRAL: 3-4% would be a neutral result for Europe as it would imply trends roughly in line with expectations and, following a negative print in July, would provide some reassurance of MCD’s ability to take share on an ongoing basis.

 

BAD: A print below 3% would imply a significant sequential deceleration in calendar-adjusted, two year average trends and, possibly, negative calendar-adjusted comparable sales growth.

 

MCD AUG SALES PREVIEW - mcd eu comps preview

 

 

APMEA – facing a compare of -0.3%, including a calendar shift of between 0.0% and -0.7%, varying by area of the world.

 

GOOD: Same-restaurants sales growth of 5% or more would be received as a good result as it would imply calendar-adjusted two-year average trends roughly flat versus July.  The trend in APMEA comps has been bearish over the last few months and any stabilization would likely be well-received.  On July 23rd, management cited weakness in Japan and consumer caution in China, particularly in tier-one cities where McDonald’s stores are most heavily concentrated.

 

NEUTRAL:  A print between 4% and 5% would be considered neutral for investors as it would be roughly in line with consensus, per Consensus Metrix.

 

BAD: Below 4% would imply a sequential deceleration in calendar-adjusted two-year average trends from June to July.  This would be severely bearish as it would imply a sharper deceleration from July to August than there was from June to July.

 

MCD AUG SALES PREVIEW - mcd apmea comps preview

 

 

Howard Penney

Managing Director

 

Rory Green

Analyst


CHINA REMINDS US THAT GROWTH SLOWS AS INFLATION ACCELERATES

Takeaway: QE3 will likely prevent Chinese policymakers from countering their economic slowdown with further easing measures.

SUMMARY BULLETS:

 

  • On balance, Chinese GROWTH data continued to slow in AUG, while the INFLATION data (CPI) posted a hawkish inflection point.
  • While we don’t currently view a breach of the State Council’s +4% target as a probable risk over the next 2-3 months, we do see risk that Chinese inflation accelerates meaningfully into and through 1H13 if the Fed goes to QE3. Furthermore, if the Fed announces QE3 on Thursday, the action would be a meaningful step forward in the Fed’s aggression towards achieving its mandates, based upon how elevated domestic inflation expectations are relative to previous iterations of QE/OpTwist.
  • QE3 will likely prevent Chinese policymakers from countering their economic slowdown with further easing measures. That will equate to an incremental drag on global growth – particularly relative to consensus expectations that we believe are currently baking in some form(s) of meaningful policy accommodation in China over the intermediate term. It’s important to note that China alone has accounted for 43.9% of global real GDP growth since 2008, after only accounting for 15.9% in the five years prior.

 

On NOV 11, 2010, we published a note titled, “CHINESE INFLATION DATA CONFIRMS WHAT WE SHOULD ALREADY KNOW: QE2 WILL SLOW GLOBAL GROWTH”. The conclusion of that note was two-fold:

 

  1. “The latest Chinese economic data suggest China may continue with its latest round of tightening measures, as inflation and speculation continue to be a concern. Further, we are starting to see confirmation that QE2 will incrementally slow global growth.”
  2. “Quantitative Easing = inflation [globally] = monetary policy tightening [globally] = slower growth [globally]”

 

As the following chart of world Real GDP and CPI trends suggests, that call proved equally as prescient as the Growth Slows as Inflation Accelerates call our team made in 1H08.

 

CHINA REMINDS US THAT GROWTH SLOWS AS INFLATION ACCELERATES - 1

 

Almost two full-years and countless data points later, we are at a similar juncture with respect to the outlook for global GROWTH and how that outlook may be impacted by POLICY decisions out of the Federal reserve. Today, Global Macro analysis remains as reflexive and proactively predictable as it was then: GROWTH and INFLATION data lead future POLICY adjustments; those POLICY adjustments lead future GROWTH and INFLATION data.

 

Regarding China specifically, the country’s AUG GROWTH data came in broadly weaker as the AUG INFLATION data accelerated (CPI). Below is a compendium of the reported AUG economic data (New Loans, Money Supply, FDI and Property Prices are all out later this week). The following three charts highlight the deltas in the series we think are most important to focus on at the current juncture.

 

  • AUG CPI: 2% YoY from 1.8%
    • Food: 3.4% YoY from 2.4%
    • Non-Food: 1.4% YoY from 1.5%
  • AUG PPI: -3.5% YoY from -2.9%
  • AUG Industrial Production: 8.9% YoY from 9.2%
    • Steel Products Production: 2.4% YoY from 7.3%
    • Cement Production: 7.2% YoY from 4.4%
    • Processing of Crude Oil: 2.6% YoY from 0.3%
    • Electricity Production: 2.6% YoY from 2.3%
  • AUG YTD Urban Fixed Assets Investment: 20.2% YoY from 20.4%
    • Real Estate YTD: flat at 20.9% YoY
    • Construction YTD: 15% YoY from 19.6%
    • Local Projects YTD: 21.6% YoY from 22%
    • Mining YTD: 18.6% YoY from 18.8%
    • Manufacturing YTD: 23.9% YoY from 24.9%
    • Sources of Funds for Fixed Assets Investment:
      • State Budget YTD: 26.9% YoY from 30.5%
      • Domestic Loans YTD: 7.1% YoY from 6.7%
      • Domestic Loans Earmarked for Real Estate Investment YTD: 11.2% YoY from 8.8%
  • AUG Retail Sales: 13.2% YoY from 13.1%
  • AUG Exports: 2.7% YoY from 1%
    • To US: 3% YoY from 0.6%
    • To EU: -12.7% YoY from -16.2%
  • AUG Imports: -2.6% YoY from 4.7%; lowest since OCT ‘09
  • AUG Manufacturing PMI: 49.2 from 50.1; lowest reading since NOV ‘11
    • Input Prices: 46.1 from 41
    • New Orders: 48.7 from 49
    • New Export Orders: flat at 46.6
    • Employment: 49.1 from 49.5
    • Output: 50.9 from 51.8
    • Backlogs of Orders: 45.1 from 41.9
    • Imports: 47 from 45
  • AUG Services PMI:
    • SA: 47 from 45
    • NSA: 56.3 from 55.6
  • AUG HSBC Manufacturing PMI: 47.6 from 49.3; lowest reading in the YTD
  • AUG HSBC Services PMI: 52 from 53.1
  • AUG MNI Business Sentiment Indicator: 47.5 from 49.7
    • New Orders: 47.5 from 52.3
    • Production: 44.7 from 49

 

CHINA REMINDS US THAT GROWTH SLOWS AS INFLATION ACCELERATES - 2

 

CHINA REMINDS US THAT GROWTH SLOWS AS INFLATION ACCELERATES - 3

 

CHINA REMINDS US THAT GROWTH SLOWS AS INFLATION ACCELERATES - 4

 

While we don’t currently view a breach of the State Council’s +4% target as a probable risk over the next 2-3 months, we do see risk that Chinese inflation accelerates meaningfully into and through 1H13 if the Fed goes to QE3 (upcoming FOMC decisions: 9/13 and 10/24). As we penned in the conclusion our JUL 25 note titled, “CAT-CALLING CAT: GROWTH SLOWING’S SLOPE JUST GOT A BIT MORE SLIPPERY”:

 

“We continue to expect that global economic growth will be skewed to the downside over the intermediate term – both relative to current readings and also relative to currently-elevated expectations. Moreover, we would view the inflationary impact of any incremental LSAP program out of the Federal Reserve as a negative shock to reported growth figures globally – particularly when considering how weak the world economy is currently.”

 

It’s important to note that Chinese interest rate markets are pricing in LESS, NOT MORE, monetary easing amid the acceleration of QE expectations in recent weeks:

                                                                                                                                                                                                                                                      

CHINA REMINDS US THAT GROWTH SLOWS AS INFLATION ACCELERATES - 5

 

We’ve written a compendium of work outlining why we don’t think Bernanke will be able to announce QE3 before the NOV elections in the US; the two most recent notes worth reviewing are listed below:

 

 

All that being said, what we think Bernanke will/should do is often divergent from the path he has chosen to take. As such, the more wrong we are on what he does with respect to US monetary policy over the immediate-to-intermediate term, the more right we will be on global growth (slowing). $150 crude oil on the back of the Federal Reserve’s “shock and awe” interest rate cuts helped produce a global economic recession during the last US presidential election year; will Bernanke go for [black] gold this time around?

 

While the answer to that question remains uncertain at the current juncture, we do know that if he does pull the trigger on Thursday, the action would be a meaningful step forward in the Fed’s aggression towards achieving its mandates. The Fed’s proprietary 5yr breakeven index is currently at 2.48% (down from 2.8% in MAR) and the TIPS breakeven index is currently at 2.04% (down from 2.2% in MAR). In the past, the Fed has typically gone to QE/OpTwist around 2-2.2% on their index and following a 80-100bps cyclical decline on the more-volatile TIPS index.

 

CHINA REMINDS US THAT GROWTH SLOWS AS INFLATION ACCELERATES - 6

 

Best of luck out there this week,

 

Darius Dale

Senior Analyst


MCD: The Bigger Picture

Takeaway: Put the focus back on the core menu and worry less about expanding it.

McDonald’s (MCD) has faced pressure from the overall global macroeconomic environment this year. It’s not like high unemployment in the US and the problems facing Europe are helping sales on a global basis. But McDonald’s faces issues other than the global macro problems out there as sales slow; companies like Five Guys and Shake Shack are slowly creeping in and taking away share from MCD.

 

We believe McDonald’s needs to refocus its attention to its core business. All the expansion over the years has left this segment vulnerable and management needs to make changes to its strategy in order to succeed. Simplifying the menu rather than expanding it would be one positive step in the right direction, as well as toning down the company’s overall complex strategy. Perhaps then we’ll be less bearish on the stock than we are now.

 

 

MCD: The Bigger Picture - MCD chart


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Crushing The Insurance Industry

The Federal Reserve’s perpetuation of near-zero percent interest rates has been a bane for the insurance industry. With the Fed keeping rates to 0% until 2015 at Thursday’s FOMC meeting, the insurance industry is really in a bind that will be difficult to overcome.

 

Consider that insurance companies have investment portfolios similar to those of public pension plans around the United States. To meet their obligations, they’re expected to earn a certain rate of return per year – maybe 8%. In a normal rates environment, you’d be able to buy some Treasuries and earn 3-4% off those instruments alone, meaning you wouldn’t need to put up a lot of risk in stocks and derivatives markets to earn the difference to 8%.

 

 

Crushing The Insurance Industry - KIE

 

 

Instead, Treasuries are offering little-to-no return and continue to go lower. This forces the insurance company to look elsewhere for yield and it’s tough to find these days. The portfolio manager is forced to go further out on the risk curve in order to satisfy that 8% return; maybe he needs to buy some risky junk bonds or invest in some tech IPO that just hit the market. Or maybe he can’t because it’s simply too risky and there’s a need to preserve capital.  

 

And should this happen, the company is really in trouble. Profits go down, jobs get lost and claims risk becomes heightened all because the investment portfolio can’t maintain this set percentage it has to meet. This is just one of the many problems (and effects) with the current interest rate policy at the Federal Reserve.

 


CHART DU JOUR: JULY STRIPPED DOWN

Takeaway: Better than expected headline but worse underlying metrics

  • In our 9/4/12 note, “LV STRIP: JULY DECEPTION” we had projected a strong headline revenue growth rate of high teens for July due to low slot and table hold last year – actual Strip gaming revenues grew 27% with an additional boost from very high baccarat hold and better baccarat volume
  • The important metrics – slot volume and ex baccarat table drop – fell 7% and 13%, respectively.  This was actually worse than our projection of -3% and -2%, respectively.  Two fewer weekend days versus last year did play a role but the numbers were still bad.
  • July represented the 4th consecutive month of slot volume declines.  For tables, July was the worst monthly decline for non-baccarat drop since August 2009.  

 

CHART DU JOUR: JULY STRIPPED DOWN - LV


European Banking Monitor: Draghi’s Rally

Takeaway: Draghi's "unlimited" asset purchases tip credit markets scales yet long-term Eurozone structural flaws remain.

Below are key European banking risk monitors, which are included as part of Josh Steiner and the Financial team's "Monday Morning Risk Monitor".  If you'd like to receive the work of the Financials team or request a trial please email .

 

Key Takeaways:

 

 * Last week saw the largest single week of improvement in credit default swaps ever for EU sovereign credits on the heels of the ECB's Draghi pledging "unlimited" asset purchases via the new Outright Monetary Transactions Program (OMTs). Spanish, Italian, German and French banks as well as sovereign credit default swaps were sharply lower, reflecting optimism that the ECB will avert the crisis.

 

For more on the OMTs see our notes:

Draghi’s Newest Rescue Plan Revealed in September ECB Presserfrom 9/6

Weekly European Monitor: Buying Timefrom 9/7

 

Draghi also announced that with the new buying program the SMP is terminated, effectively meaning that that there will be no more buying but that the existing holdings will be retained until their maturities expire. We will therefore discontinue our reporting of the SMP data and replace it with the OMTs.

 

OMT Reporting: The ECB has stated that Aggregate Outright Monetary Transaction holdings and their market values will be published on a weekly basis and the average duration of Outright Monetary Transaction holdings and the breakdown by country will take place on a monthly basis.

 

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If you’d like to discuss recent developments in Europe, from the political to financial to social, please let me know and we can set up a call.

 

Matthew Hedrick

Senior Analyst

 

(o)

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European Financials CDS Monitor Italian, German, French and British bank default swaps were down approximately 20% across the board last week, on ECB commentary

 

European Banking Monitor: Draghi’s Rally - 11. banks

 

Euribor-OIS spread – The Euribor-OIS spread tightened by 3 bps to 18 bps. The Euribor-OIS spread (the difference between the euro interbank lending rate and overnight indexed swaps) measures bank counterparty risk in the Eurozone. The OIS is analogous to the effective Fed Funds rate in the United States.  Banks lending at the OIS do not swap principal, so counterparty risk in the OIS is minimal.  By contrast, the Euribor rate is the rate offered for unsecured interbank lending.  Thus, the spread between the two isolates counterparty risk.

 

European Banking Monitor: Draghi’s Rally - 11. euribor

 

ECB Liquidity Recourse to the Deposit Facility – The ECB Liquidity Recourse to the Deposit Facility measures banks’ overnight deposits with the ECB.  Taken in conjunction with excess reserves, the ECB deposit facility measures excess liquidity in the Euro banking system.  An increase in this metric shows that banks are borrowing from the ECB.  In other words, the deposit facility measures one element of the ECB response to the crisis.  

 

European Banking Monitor: Draghi’s Rally - 11. facility


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