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Surprisingly Positive Price Point Trends

I’m surprised with how uniformly strong price points are in the athletic specialty channel – in both apparel and footwear. Yes, there has been a slight shift in mix to outerwear (higher price), the shoe companies are coming out with better product (to defend against UnderArmour), and retail is cycling weak price points last year. But facts are facts and the numbers don’t lie.

The offset is that unit sales are not keeping up, and the supply/demand equation is adding up to flattish trendline sales. But hey, is that really a disaster in this climate? Something to consider as it relates to DKS, HIBB, FL, and FINL. I have to dust off those files.

UA/NKE: The Two Horse Race Begins…

Nike proactively launched 3 new running shoes (one of which is the Air/Shox hybrid 'Shox Experience +2') at the same exact time as UnderArmour’s running launch. The result? Adidas, New Balance, Saucony, Asics and Puma all took a dive.

The common view out there is that for UnderArmour to win in running, Nike has to lose. That’s simply not true – at least not yet. Nike’s share is nearing 70%. Yes, that’s huge, and it is probably not headed higher. But there’s no way that Nike will roll over and play dead in this category – the category that the company was built on. As an aside, Nike’s first athlete was NOT Michael Jordan, but rather Steve Prefontaine -- perhaps the best middle-distance runner in US history, and the first Nike athlete a decade before MJ.

This means that brands like Adidas, New Balance, Asics, Reebok, K Swiss, Saucony, and Puma need to watch out. Someone is going to lose. In fact – this past week ALL of them did. One to watch is Saucony. I like what Collective Brands (PSS) is doing there. K-Swiss as well. Adidas, Reebok and New Balance have the most to lose – and lose they will.

DIN – Eventually there will be nobody left

Yesterday, DIN announced that IHOP President Desmond Hague is stepping down later this month after less than a year in the position. Jim Peros, IHOP’s senior vice president of operations, will serve as interim president until a successor is found.

This move by Julia Stewart is consistent with other CEOs that are in trouble – they keep throwing senior executives under the bus until there is no one left!

DIN is toast.

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Gold Diggers

“She take my money when I'm in need… Yea she's a triflin' friend indeed…Oh she's a gold digger way over town… That digs on me”
-Kanye West
 
These are lyrics from Kanye West’s “Gold Digger”, which went straight to the top of the US Billboard Hot 100 back in 2005. Oh baby did this song have some momentum! Jaime Foxx provided the guest vocals and this All-American rapper turned prospector had himself a smash hit – little did he know he was signaling one of the biggest calls in Global Asset Allocation that we have seen in the last 3 years!
 
Gold started to find her global inflation bid in 2006, testing $700/oz by summertime, only to fall right back to $575/oz come the fall. By the time 2007 rolled around, all gold wanted to do was signal one of the greatest positive auto-correlations in asset prices (across asset classes) that the global economy had ever seen.  By the end of 2007, gold was chugging toward $800/oz, and kept riding the rocket of momentum up to $1000/oz by early 2008.
 
This asset class, much like US Treasury Bonds, has been one of the few that haven’t seen her bubble pop. This morning gold is pushing higher towards $945/oz, and at +7% for 2009 year-to-date, everyone and their brother is all of a sudden a prospector of this solid gold tune.
 
Now, as most of you know, I have been a gold bull. While I think you can still trade gold with a bullish bias, right here and now it is borderline reckless to be considering it a unique investment idea. I shorted it into yesterday’s close, for an immediate term “Trade.” If you remain objective, you can buy gold low and sell it high. There are no rules against doing so. This is how I manage risk.
 
Call me stupid, or call me competitive. I, like Kanye, can be “down with that”, at a price. When CNBC’s Joey “The Contrarian Indicator” Terranova is ramping up his buy gold idea on Fast Money like he did last night, the best thing you can do… at a bare minimum… is sell what you are long right into his bid.
 
Once a week, I say a prayer that the likes of Terranova stay on prime time TV. Alpha is hard to come by these days, and sometimes the only way to pick off passes is to have arm chair quarterbacks step onto the field throwing real passes. Remember, in Disney’s “Invincible” Joey Papale (played by Mark Walberg), was the only man, out of the entire city of Philadelphia, who had a repeatable enough of a process to play with the pros.
 
The manic media’s favorite book salesman, Peter Schiff, of Euro Pacific Advisors, was on Kudlow last night, talking up his latest paperback suggesting that the Dow Jones Industrial Index could trade at the equivalent of “ONE ONCE of gold by the time Obama leaves office.” Peter, “C’mon Man” – I get the whole pushing your paperback thing, but why not show the Street how your actual book (as in portfolio) is doing so far in 2009. The Dow closed at 7,939 yesterday – are you suggesting that the Dow has 88% downside from here, or gold 88% upside? Or neither, and just trying to be your usual alarmist self?
 
While I am short the Dow in our Hedgeye Portfolio, I certainly don’t share Peter’s apoplectic views. The reality is that while Joey is really trying hard at becoming an entertainer (and I admire his effort) Peter remains one of the many people who have always been bearish on the US stock market, and are now trying to say they called it. There is no honor in that Peter – if you want to sell books, do that – if you want to wear the jersey as Connecticut’s top macro man in global macro, show us your book.
 
The 2007 bulls are bearish, and the 2008 bears are trying to sell books. That’s what we have left here, and that’s why no one is really allowed to be bullish on the US stock market, yet…
 
The way that this business works is that you can only be bullish on something when everyone else in the room is, or you run serious career risk, particularly if you are an analyst. Momentum managers have no patience for an analyst like say, Kanye West, to be bullish on gold in 2005. What these masters of consensus want is for their analysts to jack up the volume and get their hedgie friends to be bullish on gold today!
 
Today is actually “Darwin Day” – it’s his 200th birthday – and he would get a chuckle out of this note, because this is exactly how Wall Street creatively self destructs the consensus trades of lemmings, and rewards the next set of market wizards in the making.
 
For an immediate term “Trade”, I bought oil yesterday, and shorted gold. Unless I ran my own firm, I probably wouldn’t be able to do that in this environment for someone else – not with real capital at least. Very few firms are allowing their traders to take on any risk, let alone something wild and crazy like buying oil while it is on the clearance racks at -76% off. That’s both a sad point about where momentum investing has brought this profession, and a wonderfully obvious opportunity for the next generation of American capitalists to take advantage of.
 
In global macro, the South African and Middle Eastern equity markets have always been stealth leading indicators for where gold and oil can trade in the immediate term. South African stocks are down -1.4% this morning and those in the United Arab Emirates are +1.4%. Oh what are Peter and Joey to do with these little critters that we call global macro factors? Do these guys have an investment process? What is it, gentleman, that you do?
 
Kanye West is a rapper; Schiff is a book salesman; and Terranova is a momentum entertainer – and at least one out of these three men would agree with my conclusion. Today is Darwin Day, and we’ll have to let the market decide on the other two from here.
 
My downside target for the SP500 is 808. I am short the Dow, and I still think that the US market continues to make higher lows on selloffs.
 
Best of luck out there today.

 

 Gold Diggers - etfs011209


VFC: This Makes Zero Sense

If North Face, Wrangler, Napapijri or Seven were standalone businesses, every analyst would have sells on them. Yet they look through FX, spec charges, and the mother of all back-end-loaded guidance.

I’m kind of at a loss for words on this one. The company has run out of benefit from FX and acquisitions, and the ensuing transparency shows it for what it is – a portfolio of ‘slightly above average’ brands operating near peak margins and limited aggregate organic growth opportunity.

I’m not here to beat up VFC on its quarter. After all, almost everyone posted miserable results this quarter. But I am beating up VFC over its guidance and transparency (or lack thereof). This has always been one of the few ‘stand-up’ companies in the space. But now that business is tough, the company is restructuring, taking special charges, and not giving enough information for investors to accurately nail down the real earnings power this quarter.

Also, guidance next year of a low-single-digit sales decline (flattish in constant $), but with margins up 170bp excluding the impact of higher pension expenses? This means that in 2009, VFC will need to print an adjusted margin of 14% -- its highest margin in history. On a negative comp? In a recession? With The North Face slowing on the margin? And a multi-year FX tailwind going the other way? VFC needs to cut A LOT of SG&A in order to get there. I don’t know about you, but I don’t like paying for SG&A stories in most tapes – especially this one. In fact, one of the things I liked in the past about VFC is that it would consistently invest to drive growth. I understand the want/need to push out EPS hit and save costs. But this will inherently make me question what kind of growth is coming down the pike in 2010.

My 2009 number is $5.16 – well below the $5.42 (flat) guidance for the year. That’s about 10-11x pe and 6x EBITDA with the stock at $54. Expensive? Not really. But for a levered company where earnings need to come down, short interest is still low at 4% of float, 78% of ratings are Buy, and other names that are missing earnings trade at 20% lower, I wouldn’t touch this name here with a 20 foot pole.

Who is the incremental buyer here?




SP500 Levels Into The Close...

We spoke at the Yale School of Management this afternoon and, I must say as rewardingly inspirational as that dialogue with young capitalists was, it’s such a downer to come back to my post and have to watch conflicted men compromise themselves in front of the American people. The New Reality is here, however… and unwinding the excesses associated with being compensated for being willfully blind is a process that’s finally in motion.

Bottoms are processes, not points. I maintain my view that the November low in the SP500 will ultimately hold, and that we will continue to make higher lows on selloffs. That said, Geithner and what you are seeing via the You Tubing of Wall Street on TV today have crushed confidence in both the American economic system and the leadership embedded therein.

Below I have painted a line of immediate term support for the SP500 of 807 (dotted green), and I think we are going to need to test that before this is all said and done. For now the best advice I can give you is to make sales on green.

Keith R. McCullough
CEO & Chief Investment Officer

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