UA: Going For Growth

Takeaway: UA international growth has slowed. The company needs to work extra hard to grow on a global scale.

Under Armour (UA) is a company that has enjoyed domestic growth over the last decade. The company hasn’t made inroads or attempted to penetrate international markets. International sales account for a low percentage of overall sales. Getting UA into the UK could prove even harder on news that Dick’s Sporting Goods (DKS) won’t be making a grand entrance into the UK via JJB Sports.  

 

UA will ultimately make it into the UK and will grow its business there but it will be costly and will take more time with Dick’s out of the picture. As you can see from the chart, growth has slowed year-over-year between 2010 and 2011. That trend could continue into 2012 without an international push from UA.

 

 

UA: Going For Growth - UA intl


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