No improvement to athletic apparel trends over the past week. In fact, the 3-week trend continues to erode with the only saving grace being a double digit (11%) boost in average selling price. Hardly enough, however, to offset a 16% decline in unit sales. This price point trend is partially driven by a relatively clean channel, but moreso due to a shift in mix toward higher-priced outerwear vs. last year.
While no brand is out of the woods, UnderArmour’s share is holding its meaningful bounce over the past four weeks of about +300bp vs. last year.
Nike’s share is improving on the margin, which is nice to see. Though it is important to point out that the lion’s share of growth is coming from Family Retailers (the Kohl’s of the world) as opposed to more traditional Sports retailers.