UA: The Number No One Looks At, But Should

For those of you who would rather not join the herd in wigging out over the puts and takes that come along with UA's print tomorrow morning, here's something to consider in your longer-term modeling.

 

Much like analyzing the changes in lease payment schedules can help uncover trends as to how a retailer is using off-balance sheet tactics to obfuscate the P&L, we need to do the same for companies that operate in the Athletic space -- but with athlete endorsements. 

 

We've discussed this quite often in the past, and generally speaking, UA is tracking where Nike was it a similar point in its growth cycle. 

 

But there are two considerations today...one positive and one not so positive.

 

On the plus side, 84% of the $169.5mm that UA is required to pay in MINIMUM obligations occurs over the next three years. This is a prudent and conservative strategy. In fact, that's a meaningful change from 69% just one year ago.

 

What does that mean? If UA wanted to be super aggressive, it could be locking in long-dated contracts with increasing minimums to athletes that might or might not be worth it. The company is definitely not doing this. That's the good news.

 

The bad news is that in this year alone, UA has about a $10mm step-up in endorsement expense. That's about $0.12 per share (7% of last year's earnings). 

 

Even worse is that over the next 2 years, there's a minimum increase of $36mm. That's about $0.45 per share over 2-years ('13 and '14).

 

In the end, all this means is that UA has committed to get the assets in place to a) build product around, and b) subsequently bring to market. If they're like Nike, then they'll succeed. If they're like Adidas or Reebok, then they'll fail.  We think it's more the former, but in fairness, UA is not yet proven in that regard.

 

Nonetheless, these are underlying numbers that people interested in the story should at least consider in their investment process. 

 

 

UA: The Number No One Looks At, But Should - uatable 


Did the US Economy Just “Collapse”? "Worst Personal Spending Since 2009"?

This is a brief note written by Hedgeye U.S. Macro analyst Christian Drake on 4/28 dispelling media reporting that “US GDP collapses to 0.7%, the lowest number in three years with the worst personal spending since 2009.”

read more

7 Tweets Summing Up What You Need to Know About Today's GDP Report

"There's a tremendous opportunity to educate people in our profession on how GDP is stated and projected," Hedgeye CEO Keith McCullough wrote today. Here's everything you need to know about today's GDP report.

read more

Cartoon of the Day: Crash Test Bear

In the past six months, U.S. stock indices are up between +12% and +18%.

read more

GOLD: A Deep Dive on What’s Next with a Top Commodities Strategist

“If you saved in gold over the past 20 to 25 years rather than any currency anywhere in the world, gold has outperformed all these currencies,” says Stefan Wieler, Vice President of Goldmoney in this edition of Real Conversations.

read more

Exact Sciences Up +24% This Week... What's Next? | $EXAS

We remain long Exact Sciences in the Hedgeye Healthcare Position Monitor.

read more

Inside the Atlanta Fed's Flawed GDP Tracker

"The Atlanta Fed’s GDPNowcast model, while useful at amalgamating investor consensus on one singular GDP estimate for any given quarter, is certainly not the end-all-be-all of forecasting U.S. GDP," writes Hedgeye Senior Macro analyst Darius Dale.

read more

Cartoon of the Day: Acrophobia

"Most people who are making a ton of money right now are focused on growth companies seeing accelerations," Hedgeye CEO Keith McCullough wrote in today's Early Look. "That’s what happens in Quad 1."

read more

People's Bank of China Spins China’s Bad-Loan Data

PBoC Deputy Governor Yi says China's non-performing loan problem has “pretty much stabilized." "Yi is spinning. China’s bad-debt problem remains serious," write Benn Steil and Emma Smith, Council on Foreign Relations.

read more

UnderArmour: 'I Am Much More Bearish Than I Was 3 Hours Ago'

“The consumer has a short memory.” Yes, Plank actually said this," writes Hedgeye Retail analyst Brian McGough. "Last time I heard such arrogance was Ron Johnson."

read more

Buffalo Wild Wings: Complacency & Lack of Leadership (by Howard Penney)

"Buffalo Wild Wings has been plagued by complacency and a continued lack of adequate leadership," writes Hedgeye Restaurants analyst Howard Penney.

read more

Todd Jordan on Las Vegas Sands Earnings

"The quarter actually beat lowered expectations. Overall, the mass segment performed well although base mass lagging is a concern," writes Hedgeye Gaming, Lodging & Leisure analyst Todd Jordan on Las Vegas Sands.

read more

An Update on Defense Spending by Lt. Gen Emo Gardner

"Congress' FY17 omnibus appropriation will fully fund the Pentagon's original budget request plus $15B of its $30B supplemental request," writes Hedgeye Potomac Defense Policy analyst Lt. Gen Emerson "Emo" Gardner USMC Ret.

read more