Adding more heat to the coffee wars, Subway confirmed yesterday it would begin testing Starbucks-owned Seattle’s Best Coffee at 1,900 locations starting in January.
As the largest publically traded restaurant company, MCD appears to be the 800lb gorilla in the space. Don’t take Subway lightly, with 21,000 stores in the US and $8.0 billion in revenues, the company can have a significant impact on industry trends.
As you can see from the picture below, MCD is turning up the heat on SBUX with a very aggressive
marketing campaign on the West Coast….