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OK, this is purely anecdotal, but check out dot.com for JCP vs. KSS. We won't say that JCP nailed it, but it certainly looks clean. KSS is a mess. Competition WILL heat up. At least one of them actually made an effort to be ready for Valentine's Day.

KSS/JCP: Bring on the Heat - jcp

KSS/JCP: Bring on the Heat - kss1

KSS/JCP: Bring on the Heat - kss