- CKRCKR's aggressive capital spending program over the past two years has not generated incremental returns for shareholders, and unfortunately for shareholders, management is not changing the business model. Like other restaurant companies we follow, the company's aggressive rate of capital spending has led to deteriorating financial results. Clearly, the decline in CKR's return on ROIIC has been highly correlated with the company's stock price. We believe that management needs to change its long-term new unit growth strategy, which should help to reverse the declining returns the company is experiencing, particularly at its Hardee's concept.
Free Cash Flow..... Over the next three years, SBUX will generate $4.4 billion in CFFO and have 2.4 billion in capital expenditures, leaving over $2 billion cumulative free cash flow. This compares to cumulative free cash flow of about $800 million from fiscal '06 to fiscal '08.
Improving the Four Wall Experience:
1. In February SBUX took the first step with an Espresso Excellence Training which was designed to improve the customer experience.
2. April 8th, SBUX introduced the new everyday brewed coffee Pike Place Roast
3. SBUX will be remodeling stores with the next generation of espresso machines exclusive to Starbucks - the Mastrena
4. SBUX will introduce the Clover into its U.S. store base. The Clover's specialized brewing process blends the best of the vacuum pot and coffee press methods and further develops and unlocks the unique flavor nuances of specialty coffee.
5. SBUX will introduce the Starbucks Card Rewards program which will allow the company to explore ways reward loyal customers.
1. The company will enter the energy beverage category through the Starbucks DoubleShot platform. Other entrants into this space have used caffeine as a supplement within their energy beverages, which makes Starbucks a natural. SBUX will leverage the assets of the JV partnership with Pepsi-Cola to expand Starbucks DoubleShot platform. This new platform will include both customizable, handcrafted beverages and RTD beverages.
2. SBUX will broaden its offerings into the health and wellness category. This summer, SBUX's first step is with a protein and fruit blended beverage which is made from simple ingredients that provide the benefit of sustained energy. This new beverage will be initially available in two flavors and will include fresh fruit and a proprietary whey protein, with no artificial sweeteners, delivering 15 or more grams of protein, with no more than 270 calories.
3. With an Italian heritage, SBUX will has developed (through a partnership with an Italian supplier) has a new category of frozen beverages.
It appears that the company is now ready to launch a line of smoothie-like drinks made with fresh fruit and whey powder in the U.S. Importantly, this is the first step into of broader line alternative drinks.
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