Whether this is the right move for Station at this juncture is debatable, but it certainly adds to the list of potential competitive disadvantages vis-à-vis Boyd Gaming in the locals Las Vegas market. Unlike Station, BYD is on the right side of the liquidity trade. We’ve written extensively on the advantages liquidity provides in this environment including:
• The ability to acquire cheap and strategic assets or companies in a buyer’s market with few buyers
• More cash for advertising, marketing, and promotional activity
• Liquidity to upgrade slot floor – this is a biggie
• Better maintained facilities overall
Better customer service should be the next opportunity for BYD to steal share. Employee relations are very important in this labor intensive and service oriented business. Happy employees provide better service. Ask Steve Wynn. Hopefully, BYD will capitalize.