I can’t stand when people go into one or two stores and think that they can extrapolate sales for an entire chain. It’s near impossible to do accurately. But this is one example I could not resist.

Here are a couple photos from the store inside one of the most exclusive spa resorts in the US. Every garment of apparel was 20% off for the ‘pre-winter sale.’ This included The North Face, Marmot and Patagonia. The ONLY brand in the entire store not on sale was Lululemon. Why? “Because it is the only one we don’t have to discount” according to the manager.