BBBY: Shorting

01/05/12 06:07PM EST

Keith added BBBY to the virtual portfolio on the short side into the close.

The money making call on BBBY was to go long because it looked expensive – for 2 years. But, now the top line is rolling and the Q4 sales/gross margin setup is unfavorable as the company continues to shift into lower margin merchandise. In addition, the quality of earnings is starting to deteriorate with SG&A cuts and a lower tax rate driving the recent beat.

BBBY: Shorting - BBBY

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