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As you can see I know have PFCB front and center on my radar screen.  I don't want to miss this one.

The P.F. Chang’s at the Irvine Spectrum, has been scrapped and rebuilt with the thought that they wanted the interior not to resemble a traditional P.F. Changs’s but rather feel like an independent restaurant.  The menu has also been revamped, is more innovative, and may offer the company a way to improve the top line. 

It’s dubbed the Irvine Learning Laboratory because it is just that – the company is experimenting with a new menu that has a Pan-Asian theme.  The success of new menu items can be gauged as the chain aims to find new dishes that will appeal to customers across the system.  This is the first step in bringing new life to the current P.F. Chang’s menu.

Below are pictures of the new store in Irvine and some food prepared in the restaurant.

PFCB: THE IRVINE LEARNING LABORATORY - pfcb new

PFCB: THE IRVINE LEARNING LABORATORY - pfcb new 1

PFCB: THE IRVINE LEARNING LABORATORY - pfcb food 2

 

Howard Penney

Managing Director

 

Rory Green

Analyst