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Amidst all the market noise, most people probably missed the insider buying at UnderArmour last week. Was it massive in size? Nah… But notable in that it was only the second insider buy all year. Harvey Sanders, member of the Board since 2004 and Chair of the Compensation Committee, boosted his stake in UA by 19% at $21.68 (i.e. where it is now). Equally as important is that Mr. Sanders has been a reasonably astute buyer and seller over time. – having lost money on 1 out of his 5 trades. In addition, his largest trade to date was 1,900 shares. This transaction was for 10,000.