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I’m Finally On-Board With LULU

This name is officially in my zone. Expect to hear much more from me on it going forward.

It’s tough for me to find a brand that is as dominant with its core consumer as Lululemon is with the Yoga community. I’ve always admired the brand, but could never quite get over the hump as it relates to valuation. Well, now we’re sitting here with LULU at an Enterprise Value of $707mm. Do I care that 1 year ago it had an EV topping $4bn? No. This is a different world we live in. But I can promise you that there are several other brands out there lacking a key growth driver that are keenly aware that this is being valued for under $1bn.

Some considerations…
The holy grail for any company in the athletic space has always been Women. NO ONE, and I mean NO ONE, has even come close to success. The traditional athletic brands have failed outright. The upscale fashion brands and their ‘Sport’ sub-brands did not catch on. LULU is perhaps the first that resonates with the most important consumer in the apparel market. Women age 20-50 (wide band, I know, but LULU spans multiple age groups). Do you think Nike would want this (not at $4bn, but sub $1bn is a different story)? VF? Adidas? LVMH? Yes, yes, and yes. The list goes on.

I am not saying that a sale is in the works. In fact, I like this name for the simple 2-3 year market share opportunity… But when everyone is sweating it out about near term comps, the Canadian dollar, and store opening costs, I love the fact that regardless of any hiccups, there is huge intrinsic value, and a call option on a strategic buyer realizing it.

It’s fair to say that one of the key concerns at this point is that this has been a hyper-growth retailer that has been comping 30%+, but that is decelerating due to not only the law of large numbers, but also the turn in the Canadian dollar (which represents 75% of sales). The next 2 quarters will be particularly tough in that regard, leading up to the launch of LULU’s e-commerce strategy. This means that the consumer no longer has to drive an hour to get to the store, but can simply go on line, click a few buttons and buy the merchandise.

To be clear, I could care less where the sales come from. As long as they are profitable, and brand-enhancing. Will the store-level economics look less attractive? Will store comps slow? Yep. Absolutely. Maybe I cared about this when LULU was a $4bn market cap name and had massive expectations to live up to. But this name is being valued at $707mm, or 7.5x EBITDA. It is one of the most powerful brands in athletic apparel, has a pristine balance sheet, and can realistically grow both top line and bottom line at 20%+ for 5-years.

I’ll take that all day. This name is officially in my zone. Expect to hear much more from me on it going forward.


Talk of sustained $200 dollar oil has receded as fast as it arrived and its wake has battered the implausible alliance of Russian nationalists, Shiite theocrats and Latin American Marxists that sprang up in the face of the Bush administration’s foreign Policy.

Response to the Obama victory drew very different responses from the Russian, Iranian and Venezuelan governments –prompting not only the test of the president elect predicted by Joe Biden, but also the commitment of nations whose only common cause was anti-American sentiment to cooperation.

The State of the Nation delivered by Dmitry Medvedev this week was the most nakedly aggressive statement made by his government since the cessation of hostilities in Georgia. In direct statements Medvedev threatened to challenge NATO and US plans to put a protective barrier of missiles in Poland with new Russian missile deployments on the borders of former soviet satellites, vowed that the Russian policy in the Caucuses would not be altered by pressure from the west and placed the blame for the economic turmoil threatening the Russian markets squarely on the failure of US banks and regulators. In the days since the speech, developments have suggested that the face Medvedev wears before his countrymen differs from that he shows to the outside world. The Russian president had a phone conversation with president elect Obama yesterday while official statements surrounding the call were couched in less confrontational terms. No doubt the tragic fire on a nuclear submarine over the weekend has underscored the fragile state of their soviet-era military infrastructure in the minds of Kremlin leaders.

By contrast the tone of Mahmoud Ahmadinejad’s response to the Obama victory seemed remarkably reconciliatory. In a statement posted online the Iranian president wrote that “the great nation of Iran welcomes basic and fair changes in US policies and conducts, especially in the region", among other pleasantries sprinkled amid the saber rattling bluster that the world has grown to expects from this clown prince. As the president of a debtor nation dependant on alliances of convenience to achieve military and energy security, Ahmadinejad has seen his popularity at home plummet with successive diplomatic blunders over Iran’s nuclear program and a series of scandals –most recently the discovery that a trusted cabinet member had forged his academic credentials. As such, securing any audience with the new US administration would provide him more political breathing room. His popularity with voters is not his only concern: Supreme leader Ali Khamenei has been publicly supported Ahmadinejad’s policies to date, but there has long been speculation that the nation’s religious authorities grow tired of his constant posturing. For Obama the cost of any dialogue with Iran in the early stages of his administration would be steep –the alienation of Israel and handy fodder for partisan criticism at home.

Hugo Chavez raised prospects of new dialogue with the US even before the election took place. In a statement on November 2nd he expressed willingness to meet with the anticipated president-elect saying: “Hopefully with Obama, we will enter a new phase”. For Chavez, the prospect of declining oil may bring fewer concerns than many opponents at home and abroad might hope. Although his political base was built on expansive social programs fueled by petro dollars (as was his foreign policy), Mr. Chavez has long singled out Fidel Castro as a role model. Presumably, like El Camandante, Chavez will not be overly concerned about the misery of his people so long as he is able to maintain power for himself and his Bolivarist comrades. Despite this, it is doubtful that Venezuela’s leaders are anxious to see any of its’ regional allies swing towards greater US economic cooperation as the global recession deepens, nor will they be happy about prospects for completing the announced military contracts with Russia now that state coffers cannot count on endless revenues from oil. Like Ahmadinejad, Chavez cannot afford to let the opportunity provided by the changing administration in the US slip through his fingers –Obama’s international popularity provides the chance for US critics to soften their stance without appearing weak at home.

It’s true that politics makes for strange bedfellows, but by any standards the cooperation between Chavez, Ahmadinejad and Putin’s Russia has been particularly bizarre. A convergence of the opportunity for new beginnings with the US and the end of sky-high energy prices (at least for now) seem to spell the end for this alliance of convenience. Whether this will make the world a more secure place, is still far from clear.

Andrew barber

Eye on Behavioral Finance: "Narrative Fallacy"...

“For every problem, there is a solution that is simple, elegant, and wrong.”
-H.L. Mencken

The quote above from the man known as “The Sage of Balitmore” is an apt description for what we now call the narrative fallacy. This term as been most widely popularized by Nassim Taleb in his bestselling book, “The Black Swan : The Impact of the Highly Improbable.”

In conventional terms, a narrative fallacy is the need to put information into a story, or narrative, to explain the unknown. In effect, by creating an explanation, we delude ourselves into believing we understand what we are explaining.

We all like to simplify and summarize complex events, it makes them understandable. In fact, it is ingrained in our natural processes to look at a series of facts, events, or words and to, via mental short cuts, simplify them. Take the series of words below as an example:

A bird in the
The hand is worth
Two in the bush

Is there anything noteworthy about the sequence of words? Take another look. There is actually a typo in the way of “A bird in THE THE hand . . .” This is an example that Taleb uses in his book, so credit is due where credit is due, but it is a very simple manifestation of a discovery made by Australian brain scientist Alan Snyder.

Snyder is famous for his study of “savant syndrome”. This is a situation in which people with severe mental disorders can exhibit incredible talents in various esoteric fields, such as music, art, and mathematics. Snyder theorizes that “savant” type abilities reside in all of us, but because of how our brain processes information most people, with a normally functioning brain, are unable to tap into it.

In terms of the series of words above, Snyder discovered that “if you inhibit the left hemisphere of a right-handed person (more technically, by directing low-frequency magnetic pulses into the left frontotemporal lobes), you lower the rate of error in reading [the series above].” The brain naturally looks at the series above and imposes a theme or understanding and, in fact, glazes over the details. We call this interpretation. It is a mental short cut that all humans use in varying degrees. Ironically, by limiting part of our brain, we are more effective in seeing things as they actually are without prejudice.

In highly complex systems, such as investing in the global markets, the creation of narrative fallacies becomes even more likely. The most poignant examples of narrative fallacy are often articulated by the 24/7 business news media, the CNBCs of the world. They are by their very nature constantly reacting to global market events and are required to come up with interpretations of events on the fly. Rarely are these interpretations founded on anything other than mental short cuts, but they share one attribute of all narrative fallacies, plausibility. These “plausible” explanations are then adopted by investors who watch CNBC as part of their process. (Incidentally, if anyone can find me a trading floor in America that does not tune into CNBC I would be shocked. This point seems to verify the broad spread and unknowing acceptance of narrative fallacy).

This tendency to impose a narrative, or causality, leads to what Taleb calls, “dimension reduction”. As we impose an interpretation on a series of facts or events, we unconsciously rule out, or dramatically underweight other explanations. In terms of risk management, which requires a healthy dose of scenario analysis, this can be a fatal flaw. Undoubtedly many of the private equity and long only levered investors of 2006 and 2007 modeled their investments based on future projections that incorporated scenarios that arbitrarily included, or perhaps not so arbitrarily in the narrative fallacies that were their investment memos, limited weightings to more extreme scenarios. Any scenario is, of course, possible if we ignore the facts or probabilities.

Information is costly to obtain, process, and manage. As information expands, these costs increase almost exponentially and the likelihood of false interpretations also expands. An increase of variables in any scenario can actually be mathematically quantified by Kolmogorov Complexity. In very, very basic terms, the complexity of a string of data is related to the length of the string of data.

As investors, we operate in a world that is highly random, complex, and has an almost infinite amount of facts (or at least more facts than we can adequately fit into our brains), so how do we avoid falling into that narrative fallacy trap? The answer, quite simply, is to ignore the initial explanation that our brain, or the talking heads on CNBC offer, and call it for what it is, a mental shortcut that is likely erroneous.

The solution, rather, is to think. Step back, test the facts, find more facts, use scenario analysis, and then make a decision. Write down your process and thesis in journal, as if you were a scientist conducting an experiment, and use those notes to verify whether your decision making is based on a valid process.

Daryl G. Jones
Managing Director

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Reebok Jumps the Shark -- Again

‘Jumping The Shark’ refers to that episode of Happy Days when Fonzie jumped the Tiger shark on waterskis. Ratings plummeted thereafter. Reebok seems to find a new shark in every country of the world.

The Reebok story here in the US is plain as day. Adidas German engineered an acquisition that was already too lean and undercapitalized. This left a two-legged stool. Not enough of a base on which to grow, and no costs left to cut to buoy margins. Sprinkle on top a little competition for Under Armour, and stepped up efforts at Asics and New Balance, and Reebok’s share was cut by 2/3.

This is not news. But Adidas brass has been talking about the non-US growth opportunity for Reebok. I won’t argue with the potential, but to see initiatives like the one below (in the second most populous country in the world) is kinda frightening. The way to grow in this space is to gain relevance with the aspirational sports enthusiast. Do you think that just MAYBE Reebok could have found better brand ambassadors that the Powerpuff girls?

US Market Performance: Week Ended 11/7/08...

Index Performance:

Week Ended 11/7/08:
Dow (4.1%) SP500 (3.9%), Nasdaq (4.3%), Russell2000 (5.9%)

Q408’ To Date:
Dow (17.6%), SP500 (20.2%), Nasdaq (21.3%), Russell2000 (25.6%)

2008 Year To Date:
Dow (32.6%), SP500 (36.6%), Nasdaq (37.9%), Russell2000 (34.0%)

Quote Of The Week: Barrack Obama...

Being too long the US market into his Presidential victory top on November 4th (see chart) made me feel a lot like Obama’s description of himself on Friday - a "mutt." I hate one thing in life - losing. On a gross basis, the ‘Hedgeye Portfolio’ was down -1.1% this week (the S&P 500 was -3.9%).

The point in selecting the aforementioned Obama one liner as our “Quote Of The Week” has nothing to do with the choice of his family’s new White House puppy - it has everything to do with rhetoric and expectations. That’s what the US market traded up +18.6% from the October 27th low into (S&P500, ); it’s what dropped it fastest in 2 days since 1987 (Wednesday-Thursday); and it’s also what spiked us higher into Friday’s close (Obama’s late afternoon press conference).

If you're a Republican, you may very well have chalked up the Obama win to "it’s the economy stupid", and to some extent, it's hard for a realist to disagree with that. That said, I think it's equally hard for you to convince that same realist that Obama's victory wasn't partly due to his changing the tone of the political rhetoric in this country.

"Hope" is not an investment process, but it is something winners want to wake up to in the morning. When the rhetoric of hope is combined with absolute power, leadership has the potential to take hold. Between the control he has won in Congress and being within ear shot of having a filibuster proof Senate, Barrack Obama is going to be in one of the most absolute positions of Presidential power that this country has ever seen. That power/rhetoric can freak you out (Wednesday/Thursday of this week), or it can inspire you. To each their own.

Can Obama’s absolute power meet the expectations of his rhetoric? I guess the answer there can be yes or no, depending on your partisanship.

Be certain of one thing - Wall Street's old boy “tax cut” guard has doubted this man from the beginning. As obvious as Obama’s challenge will be to over-deliver on the bullish expectations of his faithful constituency are the bearish market expectations of what said capitalists of “Investment Banking Inc.” leaders past think a "leftist" can do to an economy – on that expectations front, Obama has plenty of runway to over-deliver to the right.

Don’t forget that he stood up on Friday, with Paul Volcker at his side, and called himself a "mutt"...

Expectations in market’s are critical, particularly if you have the power to set them…

Keith R. McCullough
CEO / Chief Investment Officer

Hedgeye Statistics

The total percentage of successful long and short trading signals since the inception of Real-Time Alerts in August of 2008.

  • LONG SIGNALS 80.48%
  • SHORT SIGNALS 78.35%