Keith bought MAR in the Hedgeye Virtual Portfolio.
Keith bought MAR in the Hedgeye Virtual Portfolio at $28.33. According to his model, MAR currently has TRADE support at $27.52 and TREND resistance at $32.03.
We like the lodging sector because, unlike regional gaming revenues and cruise yields, RevPAR growth is and should continue to accelerate. Our call has been that the real comps (dollar RevPAR) were difficult over the summer and they ease beginning in September. So far the weekly numbers are backing up our assertion. Given its business model MAR should be the safest lodger should the economy double dip. MAR's risk/reward looks good especially considering it is the only hotel company trading at its March of 2009 trough valuation.