WEN – LOOKING INTO WENDY’S CURRENT SALES AND PROFITABILITY TRENDS

We have collected some trench data from the current the promotion of the Jr. Bacon Cheeseburger, Crispy Chicken sandwich and the Doublestack, all for $.99. Operators were asked to comment on the impacted to their restaurant. A complete assessment from on sales, food cost, labor, service, etc and what has changed, if anything, since the end of the promotion.

Two key themes emerge from the survey……..



  • It helped drive same-store sales........



  • But not profitability…..

The value trio promotion had the following effect on my overall sales:
The value trio promotion improved the profitability of my restaurant: