“What the WSJ did not report is that the testing in Detroit is a result of the proven fact that the African American consumer has little interest in the fancy coffee drinks. Remember, all of Michigan has had these products for over two years so they've proven the weakness in the urban setting.”
“Even though sales aren't strong the outstate MI, stores sell two specialty coffee drinks for everyone one sold in Detroit metro. So this means that the sales of specialty coffee index at about 75% for AACM to the General Consumer Market during promotional periods. During sustaining periods without heavy promotion sales in the AACM is about 50% of the GCM. Hence the change in formulas (adding chocolate) being tested in Detroit”!