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Keith just re-shorted JCP in the Hedgeye virtual portfolio - again here on an up day managing near-term risk around a very high conviction TREND and TAIL short idea with Trade Support at $23.03. There is no change to our thesis on the name, only price.

Please contact  if you would like see our fundamental view on why there is a meaningful duration mismatch between the storytelling on the Street vs. economic reality.

JCP: Shorting Again - JCP Trade Trend 8 26 11