Athletic FW Trends Improve

08/10/11 02:17PM EDT

Weekly footwear data improved on the margin last week stemming a run of three straight weeks of sequential deterioration. While still reflecting negative year-over-year growth, recall that the athletic specialty channel has been running at least 400bps ahead of this consolidated index suggesting LSD-MSD sales in the channel - better for FL and FINL on the margin. In addition, sales improvement wasn’t driven by promotional activity as ASPs remained stable reflecting what is likely initial BTS demand. Meanwhile, athletic apparel continues to post solid HSD sales driven primarily by higher unit volumes with pricing remaining stable up LSD.

Athletic FW Trends Improve - FW Agg Table 8 10 11

 

Athletic FW Trends Improve - FW App App 1Yr 8 10 11

 

Athletic FW Trends Improve - FW App App 2Yr 8 10 11

 

Casey Flavin

Director

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