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WMT is attempting to steal breakfast market share from QSR operators.

Nation’s Restaurant News reported that Wal-Mart is focusing a considerable amount of marketing dollars to steal breakfast sales. The company is now airing a commercial that asserts families can save $900 per year by having breakfast at home once a week rather than buying a fast food breakfast, which the commercial states can cost up to $5 per person. Wal-Mart is going after breakfast share at the same time most QSR operators have targeted breakfast as a new source of incremental sales.

Please refer to the link below to view WMT’s commercial pushing breakfast sales.
http://walmartstores.com/Video/?id=1142