Retail | Detailed Traffic Analysis 3/6

03/06/24 10:39PM EST

Industry: This week, Aggregate Store Visits slightly decelerated with the 5Wk Avg slightly improving from -3.8% to -3.6%, now 5 weeks in a row of accelerations. 2Yr and 3Yr Avgs both decelerated, showing that underlying visits decelerated on easier compares. Overall, visits remain in an improving trend, with some easier compares in the coming months. As we called out last week, tax refunds continue to accelerate YY after a very negative start due to an extra refund week last year. This week, the average amount refunded continued to accelerate from +2% to +4% YY, hitting $3,213. Increasing YY tax refunds could have a material impact on consumer spending (and traffic) as it frees up more discretionary spending power.

  • Notable Industry Callouts: Decelerations in every subcategory except Recreational & Sporting Goods, Superstores, and Electronics Stores. Discount and Dollar Stores was flat. As tax refunds increase, and consumers feel like they have more spending power, we could see big accelerations across more discretionary categories, like Electronics, which have even easier compares in the coming months.

Retail | Detailed Traffic Analysis 3/6 - agg

Retail | Detailed Traffic Analysis 3/6 - red

Retail | Detailed Traffic Analysis 3/6 - tax1

Retail | Detailed Traffic Analysis 3/6 - tax2

Companies: Numbers below = YoY Rate of Change from week to week

  • Notable Accelerations: Old Navy +20%, New Balance +13%, Arhaus +10%
  • Notable Decelerations: Ugg Outlet -17%, Athleta -17%, Tiffany & Co. -16%, Warby Parker -13%, ASICS Outlet -11%, Sephora -11%, Anthropologie -10%, Urban Outfitters -10%

Newly Added Stores: Abercrombie & Fitch (ANF), Aaron’s (AAN), Golftec, 2nd Ave Thrift Stores (SVV), Carter’s & OshKosh B’gosh (CRI), American Eagle Outfitters (AEO)

Earnings Look Ahead: Many of the below companies have 53rd week help

  • Ulta Beauty (ULTA—Best Idea Short). Last Q Sales: +6.4%; this Q Consensus: +9.3% | Trailing 13Wk Last Q Visits: +8%; Trailing 13Wk This Q Visits: +4.7%

Retail | Detailed Traffic Analysis 3/6 - ulta

  • `Kohl’s (KSS). Last Q Sales: -5.2%; this Q Consensus: +0.5% | Trailing 13Wk Last Q Visits: -12.6%; Trailing 13Wk This Q Visits: -8.7%

Retail | Detailed Traffic Analysis 3/6 - kss

  • Dollar General (DG). Last Q Sales: +2.4%; this Q Consensus: -4.3% | Trailing 13Wk Last Q Visits: -1.1%; Trailing 13Wk This Q Visits: -0.3%

Retail | Detailed Traffic Analysis 3/6 - DG

  • Dollar Tree (DLTR). Last Q Sales: +5.4%; this Q Consensus: +12.3% | Trailing 13Wk Last Q Visits: Dollar Tree +4.7%, Family Dollar -6.9%; Trailing 13Wk This Q Visits: Dollar Tree +4.0%, Family Dollar -9.6%

Retail | Detailed Traffic Analysis 3/6 - dltr1

Retail | Detailed Traffic Analysis 3/6 - dltr2

  • Petco (WOOF). Last Q Sales: -0.5%; this Q Consensus: +3.3% | Trailing 13Wk Last Q Visits: -6.6%; Trailing 13Wk This Q Visits: -5.6%

Retail | Detailed Traffic Analysis 3/6 - woof

  • Zumiez (ZUMZ). Last Q Sales: -8.9%; this Q Consensus: -1.5% | Trailing 13Wk Last Q Visits: -4.9%; Trailing 13Wk This Q Visits: +4.9%

Retail | Detailed Traffic Analysis 3/6 - zumz

Chart List:

  • Industry

Retail | Detailed Traffic Analysis 3/6 - industry

  • Company 

Retail | Detailed Traffic Analysis 3/6 - custom

Source: Placer.ai

Retail | Detailed Traffic Analysis 3/6 - co1

Retail | Detailed Traffic Analysis 3/6 - co2

Retail | Detailed Traffic Analysis 3/6 - co3

Retail | Detailed Traffic Analysis 3/6 - co4

Retail | Detailed Traffic Analysis 3/6 - co5

Retail | Detailed Traffic Analysis 3/6 - co6

Retail | Detailed Traffic Analysis 3/6 - co7

Retail | Detailed Traffic Analysis 3/6 - co8

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