JCP: Shorting (Again)

07/13/11 12:21PM EDT

Keith just re-shorted JCP, our top short idea, in the Hedgeye virtual portfolio here on an up day.

Our thesis remains unchanged – people expect transformational change and they very well may get it, but not before an increase in capital spending that will significantly impact margins before the benefit of Johnson’s initiatives are fully realized.

JCP: Shorting (Again) - JCP VP 7 13 11

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