Am I the only one who thinks it is bad form for Lampert & Co to bring back the ‘Layaway Plan’ at the exact time where consumers should be dialing back spending, not reserving things that they can’t afford? Kmart is launching broadcast spots for its new initiative this week, with print ads beginning in November. At least the company will be able to attach a customer name tag to the 100+ days of inventory sitting in trailers in the rear parking lot. I think I know retail at least as well as the average guy on the Street, and I still can’t figure out why this ‘company’ exists.
