prev

CAKE - MANAGING ATTRITION

In short, David Overton’s philosophy on pricing is to take it – whether you need it or not.

 

Specifically, yesterday he said “We found that if we just keep going up a little bit all the time, whether you need it or not, when times like this come (read significant food inflation), you're not behind the eight ball. And you don't have to have a 3% or 4% price increase.”  So, in short, the company does not think a price hike 1%-1.5% will impact consumer behavior in today’s uncertain environment.  While I can see his point, the concept must maintain its relative value over time.

 

What about the cumulative effects of price hikes?  The chart below shows just how much pricing cake has taken since 2007, on a consistent basis, and we overlaid the implied traffic/mix trends implied by the reported same-stores sales trends.  Looking at the chart, it’s clear that traffic/mix has declined over the past three years.  Particularly during the latter part of 2008 and in 2009, when food costs were down year-over-year and economic woes elevated the importance of relative value, CAKE experiences a precipitous decline in traffic/mix.  Clearly, we cannot conclude that that was caused entirely by the price increase but it is possible that these persistent increases – when they are not “needed” – are hurting the traffic/mix trends.  The recurring average check problem that has hampered CAKE’s top-line is a direct message from the consumer that the continuous increases in price can take the price-point to a beyond what they are willing to pay.

 

The history of the Cheesecake Factory is quintessentially American, it is a great concept and – on a personal level – I’m looking forward the opening of the company’s new store in the Short Hills Mall, right in my back yard.  An important component of the bull case for the stock is the ability of the company to improve average unit volumes through increased customer counts.  Currently, CAKE is producing average unit volumes of ~$9.7 million versus $11 million a few years back.

 

Clearly the Great Recession has impacted the concepts guest counts, but to what degree will the company be able to win back lapsed users and potential increase frequency from the core customer base?  More importantly, when are they going to visit the store?  One sign of the health of the concept is the fact that the restaurant is busy during peak meal times and generally operates with customers waiting to be seated.  In the past, CAKE has never been a “comp story” for just that reason; it’s very difficult to push more people through the peak meal periods.  Management is focusing on “shoulder” periods in an effort through get more people through the door.  Happy hour was a factor in the recent improvement in guest traffic.

 

What are the long-term implications of management’s pricing philosophy and the ability to attract new consumers?  Will they only come in for the latest deal at “happy hour”, or the small plates menu, which implies that the consumer likes the concept – just at a lower price?

 

In the current environment, with pump prices still high, many commodities and food prices still rising, and the unemployment picture still uninspiring, economic sentiment remains stagnant and consumer spending and confidence is challenged.  The debate about menu pricing and the ongoing impact on consumer behavior will continue for some time. 

 

CAKE - MANAGING ATTRITION - cake price traffic mix 07

 

 

Howard Penney

Managing Director


R3: GPS, UA, FDO, & Newton

 

R3: REQUIRED RETAIL READING

June 10, 2011

 

 

Between a capital infusion at a private player (Newton) and UA stepping up its game, expect continued innovation out of the running category.

 

 

RESEARCH ANECDOTES

 

  • While management at GPS reiterated that cost increases at Banana would be up MSD at most, they were considerably less specific regarding the increases at Old Navy and the outlet business. As the primary drivers of average AURs up over 20% in the 2H, it is concerning to hear that management is still ‘working over the business’ to  manage cost.
  • Among the new products showcased at UA’s investment day, one of the highlights was the company’s new ChargeRC lightweight running shoe. Not only is UA entering this booming sub-category, but more importantly this shoe is a solid effort in establishing the brand as a technical player instead of simply a big box discount offering. At a project $120 ASP, the ChargeRC is also likely to provide a healthy boost to gross margins. (take a look)
  • On the heels of opening its second stand alone men’s store in Boston last week, COH attempted to frame the men’s opportunity by region. In China, men’s represents 40% of the luxury spend on accessories, Japan 15%-20%, and in the U.S. only 10%-15%. By contrast, men’s accounted for only 3% of COH’s total global sales in 2010. As such, we can expect to see an increase in ‘dual gender’ stores from Coach as well as additional stand alone stores – viva la manbag!
  • Here’s a calendar shift worth noting, unique wedding dates driven demand in Q3. Management of MW noted that in years past, wedding dates such as 7/7/7 and 10/10/10 have driven a surge in wedding demand and it expects a similar effect on 9/10/11 to the tune of $0.03-$0.04 in EPS.  Who would have thought that unique/novelty wedding dates could have such an impact?

 

 

OUR TAKE ON OVERNIGHT NEWS

 

Paul Fireman Invests in Newton Running - Five years after selling Reebok to Adidas for $3.8 billion, Paul Fireman's private-equity firm is backing Newton Running Co., the Boulder, CO. maker of "natural" running shoes. Boston-based Fireman Capital Partners has invested between $10 million and $20 million in the 4-year-old company, managing general partner Dan Fireman told the Boston Herald. It's the sixth investment by the firm, whose portfolio also includes Hudson Jeans, Evolution Fresh, Serena & Lily, IdeaPaint and Pilla. "We're going to have a significant stake," Fireman told the newspaper, adding that both he and his father will be very active in Newton Running. "We'll have influence over the company, its direction and operations. It's great when you can take those skill sets that you've learned and done for years and apply them to a company that you really understand." <SportsOneSource>

Hedgeye Retail’s Take: Fireman may have been a lousy CEO – a REALLY lousy one… But he’s a much more astute investor. Remember that he’s the one who bought rights for the Reebok Brand in the US back in the 1980s in conjunction with the ‘Flashdance’ phenom as well as the NYC transit strike during which women walked to work.  The most recent investment in Newton Running is a superb investment (McGough’s opinion). Check out the product. It is revolutionary. High priced and worth it.

 

Old Navy Goes After Men in New Ad Push - Old Navy is looking to enlist a few good men. The retailer is launching its first campaign specifically targeting men this Thursday. It has appealed to guys in the past through its broad family-focused advertising, said Amy Curtis-McIntyre, senior-VP marketing. But now Old Navy is intent on speaking directly to "Mike," it's 25- to 35-year-old target. "We've made a lot of changes to our assortment, and we really want to ignite a conversation with that male target," Ms. Curtis-McIntyre said. "It's a big piece of business, and it's time to speak directly to Mike and not just through his girlfriend, wife or sister." Ms. Curtis-McIntyre said the men's product has gone through significant changes in recent seasons, with the addition of new denim washes and styles, as well as the addition of more tailored shirts and pants. <AdAge>

Hedgeye Retail’s Take:  Hey, you can’t blame them. The only downside for Old Navy is that they do nothing and continue to underperform the industry. They need to take more risk – or at least as much risk as the company’s sheer size can stomach.

 

Ackman becomes Family Dollar's Biggest Holder - Hedge fund manager William Ackman disclosed Thursday that he recently boosted his ownership of Family Dollar Stores Inc. by about 5 million shares, making his Pershing Square Capital Management the largest shareholder of the discount retailer. The move takes his stake to 10.9 million shares, or 8.9% of Family Dollar, and comes on top of a disclosure last month, when he reported the 5.8-million-share position he built during the first quarter. He made that disclosure— a day after publicly praising the stock at a hedge-fund conference—in an amended Securities and Exchange Commission filing for which he had previously requested and received permission to keep some holdings confidential. Billionaire Nelson Peltz and his Trian Fund Management LP had been the largest holder of Family Dollar, with a roughly 6.5% stake. Trian in February offered to buy the rest of Family Dollar for $55 to $60 a share. The company rejected the offer. <WallstreetJournal>

Hedgeye Retail’s Take:  Billy’s stake in FDO stands at about $571mm. A huge number in itself. But it’s still half of the $1.2bn he owns of JC Penney. Both companies would be better off without him.

 

Tory Burch Wins $164M in Cybersquatting Suit - Tory Burch LLC has scored another major designer victory against online counterfeiters — a $164 million one at that.  A New York federal court has awarded the fashion firm damages in that amount against hundreds of operators of Web sites selling fake Tory Burch Reva ballet flats and other footwear, handbags and accessories. While Burch has almost no chance of getting the money from the sites, the award is believed to be the largest sum of damages ever issued to a fashion firm in the ongoing battle against online counterfeiters. In addition to monetary damages, the court ordered that 232 domain names used to sell Tory Burch fakes be permanently disabled and turned over to the New York-based fashion label. The ruling, delivered last month, also allows the brand to disable any additional offending sites created by the defendants in the future without needing a new lawsuit. <WWD>

Hedgeye Retail’s Take: Even though most Wall Streeters could care less about Tory Burch (even though it is a solid brand that will be bought by a bigger company at some point), this ruling is substantive. The monetary reward, as the article points out, is immaterial. It may as well be $1trillion. Tory won’t see a dime. But the closure of distribution for knock-offs is a solid precedent for all.

 

LIDS Sports Group Buys Buckeye Corner Stores - LIDS Sports Group has acquired Buckeye Corner stores, which operate in the Columbus, OH area. The acquisition is made up of four store locations, the e-commerce website www.buckeyecorner.com, and a catalog business. Terms of the acquisition were not disclosed. A retailer specializing in the sale of officially licensed sports headwear, apparel, accessories, and novelties since 1980, Buckeye Corner has been the official retail partner of The Ohio State University Alumni Association, Inc. since 2004. Buckeye Corner now operates within the LIDS Clubhouse division of LIDS Sports Group. LIDS Clubhouse operates more than 20 team-specific professional sports and university athletics retail stores and e-commerce websites. "Buckeye Corner, serving one of the largest and most passionate fan bases in all of college athletics, is a marvelous addition to the LIDS Clubhouse team, and represents the latest example of LIDS Sports Group's commitment to sports fans to be the premier specialty sports retailer in the country," said Ken Kocher, president of LIDS Sports Group. Buckeye Corner store locations include Easton Town Center, Polaris Lifestyle Center and Northwest Square in Columbus, and Lane Center in Upper Arlington, Ohio. LIDS also currently operates five headwear specialty retail stores around Columbus, 32 stores across Ohio, and more than 975 stores across North America. <SportsOneSource>

Hedgeye Retail’s Take: This is the ultimate specialty specialty concept.  Not material at all. But interesting that they’d go to such a niche market.

 

Customs Seizes Chinese Shipment of Fake Designer Gear - Federal authorities recently seized three Chinese shipments of fake designer clothes that could have sold for $14.3 million, U.S. Customs and Border Protection officials said Wednesday.  More than 47,000 pieces of clothing violating trademark labels of designers Chanel, Polo, Gucci, Coogi and Dior were discovered inside cargo containers shipped in March, April and May to the Los Angeles/Long Beach seaports, said CBP spokesman Jaime Ruiz. <MercuryNews>

Hedgeye Retail’s Take:  Not all lbrands are as fortunate as Tory Burch.

 

 


To Be Bearish: SP500 Levels, Refreshed

POSITION: No Position SPY

 

To be, or not to be bearish – remains the question.

 

Clearly, with Growth Slowing As Reported Inflation Remains Sticky, Global Equity markets are putting a lower-multiple on The Stagflation; particularly US style Jobless Stagflation – and this morning’s y/y rise in US Import Prices is simply just another reminder of that.

 

In the chart below we show lower-lows of immediate-term TRADE support (1257), and no long-term support  all the way down to 1219 (our long-term TAIL of support), which would be a -10.6% drawdown from the April YTD high (1363).

 

While some are hoping that the 200-day moving average saves this selloff from moving to 7 consecutive weeks, we’d remind Risk Managers that hope is not a risk management process.

 

I remain very optimistic about the future of America – particularly as this failure of Keynesian common sense gives way to changes in leadership and economic resolve.

KM

 

Keith R. McCullough
Chief Executive Officer

 

To Be Bearish: SP500 Levels, Refreshed - 1


Attention Students...

Get The Macro Show and the Early Look now for only $29.95/month – a savings of 57% – with the Hedgeye Student Discount! In addition to those daily macro insights, you'll receive exclusive content tailor-made to augment what you learn in the classroom. Must be a current college or university student to qualify.

TALES OF THE TAPE: CBRL, GMCR, PEET, KONA, CAKE, SONC

Notable news items and price action from the restaurant space as well as our fundamental view on select names.

  • CBRL has been cut to “Market Perform” from “Outperform” at Morgan Keegan.  The twelve month price target is $48 per share.
  • GMCR have entered into an amendment of their credit agreement that extends the maturity of its term loan facility, U.S. revolving credit facility, and alternative currency revolving credit facility to five years from June 9th, 2011.  Additionally, the amended agreement boosts the company’s revolver by $500 million.
  • PEET management said yesterday that coffee prices are “caught in a speculative bubble”.  The company also said that increasing packaged coffee sales will help margin.
  • KONA and CAKE traded higher on accelerating volume yesterday.
  • SONC underperformed QSR on accelerating volume.

TALES OF THE TAPE: CBRL, GMCR, PEET, KONA, CAKE, SONC - stocks 610

 

 

Howard Penney

Managing Director


THE M3: JACOBS SUIT; SINGAPORE LOCALS 30% CAP

The Macau Metro Monitor, June 10, 2011

 

 

JACOBS' DEFAMATION CLAIM AGAINST ADELSON DISMISSED macaubusiness.com

Clark County District Court Judge Elizabeth Gonzalez has dismissed the defamation claim filed by former Sands China CEO Steven Jacobs against Sands China and chairman Adelson. However, she declined to immediately dismiss a breach of contract claim against Sands China and will consider that issue later on a motion for summary judgment.  That claim involves stock options Jacobs says he's been wrongly deprived of.

 

Regarding the defamation claim, Judge Gonzalez concluded that Adelson was protected by the litigation privilege when he told media that Jacobs' allegations were outright lies and fabrications.  Jacobs’ lawyers have already announced they will appeal the decision.

 

MBS DOES A BALANCING ACT WITH LOCAL GAMBLERS Business Times

LVS COO Michael Leven said in an interview, "We are basically told that as long as only about 30% of the people coming in are Singaporean, then it shouldn't be a problem. If the amount of Singaporean attendance gets much higher than that, there may be some cause for concern.  To this day, only about 3% of Singapore's population has ever played in a casino."  But a spokesman with the Ministry of Community Development did not confirm the 30% cap, saying only that the IR operators have been told very clearly that the casinos are tourist products and they are not to target the domestic market.

 

Leven added, "We have to have some local play in order to be consistent when we don't have conventions and we don't have tourists. Otherwise, you've got an awful lot of overhead sitting there not generating any revenue....In the early days, Genting won both the market share game in VIP gaming as well as mass market. We are now winning the mass market game and they continue to lead in the VIP game for a variety of reasons....On the VIP end, they're more aggressive than we've been and doing a better job. But they had a headstart on us because of all their contacts in Malaysia. And we'll eventually catch up and probably that market will be split, but I think we'll continue to dominate the mass market."


THE HEDGEYE DAILY OUTLOOK

TODAY’S S&P 500 SET-UP - June 10, 2011

 

This morning’s early look on the data will look “quiet” to US centric investors, but the rest of the world doesn’t cease to exist. Asian Equities (and currencies) look flat out ugly right now as the data continues to support Growth Slowing.

  1. India’s Industrial Production dropped again in April to +6.3% y/y vs +8.8% last month (we’re short INP)
  2. Chinese imports were fine (internal demand) but Exports were another miss (external demand) at +19%
  3. KOSPI finally broke its intermediate term TREND line of support (2077), down -1.2% overnight

Oil and Russia both rallied yesterday to lower-highs but remain broken on intermediate-term TREND (WTIC Oil TREND resist = $102.96), so we’ll be looking to short Russian and Energy stocks today.  As we look at today’s set up for the S&P 500, the range is 43 points or -2.17% downside to 1261 and 1.16% upside to 1304.

 

SECTOR AND GLOBAL PERFORMANCE

 

THE HEDGEYE DAILY OUTLOOK - levels 610

 

THE HEDGEYE DAILY OUTLOOK - daily sector view

 

THE HEDGEYE DAILY OUTLOOK - global performance

 

 

EQUITY SENTIMENT:

  • ADVANCE/DECLINE LINE: +835 (+2272)  
  • VOLUME: NYSE 909.51 (-10.21%)
  • VIX:  17.77 -5.43% YTD PERFORMANCE: +0.11%
  • SPX PUT/CALL RATIO: 1.43 from 1.77 (-19.53%)

 

CREDIT/ECONOMIC MARKET LOOK:

  • TED SPREAD: 21.39
  • 3-MONTH T-BILL YIELD: 0.05%
  • 10-Year: 3.01 from 2.98
  • YIELD CURVE: 2.58 from 2.59 

 

MACRO DATA POINTS:

  • 8:30 a.m.: U.S. Import Price, est. (-0.7%), prior 2.2%
  • 9 a.m.: Fed’s Dudley to speak in Brooklyn
  • 1 p.m.: Baker Hughes rig count
  • 2 p.m.: Monthly budget statement, est. (-$136.0b), prior (-$135.9b) 

WHAT TO WATCH:

  • Bundesbank sees German 2011 GDP +3.1% and 2012 GDP +1.8%
  • German Bundestag votes in favour of motion to approve new aid for Greece -- wires
  • UK Apr Manufacturing output +1.3% y/y vs consensus +3.3% and prior revised +2.2 from +2.7%
  • Ally Financial delayed plans to start marketing an IPO until equity markets improve
  • Obama may name Thomas J. Curry head of the Office of the Comptroller of the Currency, the New York Times said
  • Samsonite sold shares at the bottom end of a revised price range in its Hong Kong IPO, raising $1.25b
  • The California Public Utilities Commission opened an investigation of AT&T Inc.’s proposed purchase of T-Mobile USA

COMMODITY/GROWTH EXPECTATION

 

THE HEDGEYE DAILY OUTLOOK - daily commodity view

 

 

COMMODITY HEADLINES FROM BLOOMBERG:

  • Crop Weather Mayhem Delays U.S. Corn, Rice Planting as Prices Extend Gains
  • Oil Near Highest This Month Heads for Weekly Gain on U.S. Economy, OPEC
  • Copper Declines on Reduced Imports Into China, World’s Biggest Consumer
  • Soybeans Fall for Second Day as Stocks Estimate May Signal Weaker Demand
  • Soybean Imports Climbing in China Poised to Increase Domestic Inventories
  • Gold May Advance on Concern About Europe’s Debt Crisis, Weakening Growth
  • Copper Imports by China Drop in May as Consumers Run Down Local Stockpiles
  • Cocoa Output From Indonesia May Slump 13% as Black Pod Spreads, Group Says
  • U.S.-South Korea Trade-Accord Delay to Hurt Pork Exports, Official Says
  • Oil May Decline Next Week on Signals Economic Growth to Slow, Survey Shows

 

CURRENCIES

 

THE HEDGEYE DAILY OUTLOOK - daily currency view

 

 

EUROPEAN MARKETS

  • EUROPE: an ugly day away from DAX (up small on better CPI), Spain/Italy/Greece remain broken and now Russia failing at the TREND line 1,959.
  • Germany: May final CPI +2.3% y/y vs prelim +2.3%; May wholesale price index +8.9% y/y vs consensus +8.6%
  • France Apr Industrial Output (0.3%) m/m vs consensus +0.4%
  • UK Apr Manufacturing output +1.3% y/y vs consensus +3.3%; Industrial output y/y (1.2%) y/y vs consensus +1.3%
  • UK May PPI Core +3.4% y/y vs consensus +3.4%, prior revised +3.6% from +3.4%

 

THE HEDGEYE DAILY OUTLOOK - euro performance

 

 

ASIAN MARKETS

  • ASIA: mixed except Japan; KOSPI down -1.2% breaking its TREND line of 2077; India down another -1% to -11.2% YTD (were short); China no bounce; HK broken

THE HEDGEYE DAILY OUTLOOK - asia performance

 

 

MIDDLE EAST

 

THE HEDGEYE DAILY OUTLOOK - MIDEAST PERFORMANCE

 

 

Howard Penney

Managing Director


investing ideas

Risk Managed Long Term Investing for Pros

Hedgeye CEO Keith McCullough handpicks the “best of the best” long and short ideas delivered to him by our team of over 30 research analysts across myriad sectors.

next