Tearing up the T-Shirt

Though athletic apparel sales have been picking up on the margin in recent weeks, it’s interesting to see how T-shirt sales (12% of total) have been so poor. I’m cool with that as long as the aggregate sales number is headed higher. But it is interesting to see which brands are winning and losing. Biggest losers? Gildan, Adidas, Puma and Nike. Only branded winners – Under Armour and Hanesbrands. Private label is the biggest winner of all.