March 18, 2011






  • Nike has historically taken up price to offset input costs, so it was not a surprise to hear them talk about this on last night’s call.  That said, in the past it has largely been more focused on ‘launch product’, special edition footwear and their ‘Dunk’ business.  This time around, look for more broad pricing initiatives. This is the first time we’ve ever heard them talk about pricing in apparel. We’re naturally more guarded there given the fragmentation of the market. But on the flipside, the ramp in product quality over the past 2 quarters has been impressive.  The line between mix shift and price is fine, indeed.
  • In the spirit of better late than never, SCVL’s management highlighted the upcoming launch of its e-commerce platform in the 2H of the year joining the rest of its public peers in the family channel online. With DSW recently highlighting the e-commerce channel as its fastest growing again this quarter, the launch will provide a timely contribution to the top-line in the back half.
  • Logging some of the most productive store metrics in all of retail, Lululemon achieved over $1,700/sq. ft. in 2010 with the most productive stores exceeding $4,000 a foot. While the natural gravitation of brand proliferation will eventually temper these levels, with only 122 stores in the North America and 78 in the U.S., it may be a while until we see it become a reality. 



Harbor to Produce Izod Footwear - Harbor Wholesale Ltd. is getting into alligator footwear. Phillips-Van Heusen Corp. announced on Thursday it had inked a licensing deal with Harbor to produce Izod branded footwear in the U.S. and Canada. Under the license, which has an initial term through 2015, Harbor will produce and market men’s, women's and children's casual and dress casual footwear, leisure athletic shoes and non-beach sandals. The new footwear will begin shipping this summer. Harbor is also the global licensee for wholesale footwear for PVH’s Bass and G.H. Bass brands. <WWD>

Hedgeye Retail’s Take: Despite the absence of growth in the Bass business over the last 4-years, leveraging a reliable licensee to expand the Izod brand into footwear makes sense, particularly given the continued demand for vintage Americana style. For PVH, this won’t be noticeable until the back half of 2012 – and with a 7% (est) royalty on what will likely be a $100mm business overall, might not move the needle.


HauteLook Launches Shoe Web SiteHauteLook Inc. is putting a focus on footwear.  The flash-sale Web company, which was purchased last month by Nordstrom Inc., hosted a preview of its new membership site,, in New York on Wednesday. The shoe website soft launched earlier this month. Registration for Sole Society is free, and members are asked to complete a style quiz upon joining. Each month, they will be offered six to 12 footwear looks under the Marco Santi name, an exclusive line produced by the Camuto Group. The styles, including low heels, pumps, wedges and booties, will retail for $50 each, and users can pick as many items as they want. Nina Tooley, director of marketing for, said footwear is a strong category on HauteLook, prompting the company to branch out. And since the soft launch, Sole Society already has more than 100,000 members. <WWD>

Hedgeye Retail’s Take: As fast-flash discount luxury sites continue to pop up in increasing numbers and most with a core apparel/home goods focus, we like this move into an underpenetrated category. As we’ve noted in the past, there’s a limit to how many daily offers a consumer is willing to receive, as such first movers have distinct competitive advantage.


Burberry Brit Heads Downtown - Bleecker Street’s combination of quaint antique shops and expensive designer brands has become a magnet for tourists and younger shoppers alike. Seeking to tap into the street’s mix, Burberry Brit on Thursday unveiled a two-level, 4,150-square-foot store at 367-369 Bleecker Street. In mid-April, a Brit unit will bow in London’s Covent Garden. The company has not finalized the size of the Covent Garden store. If the two units, opening months apart on opposite sites of the Atlantic, have anything in common, it’s locations that appeal to young people.  “They both speak to a real youth culture,” a Burberry spokesman said. “Both areas have young stores and are vibrant. Covent Garden has skateboard shops and a market.” <WWD>

Hedgeye Retail’s Take: Expanding the company’s sports collection inspired concept not only broadens the presentation of the luxury brand’s line, but will also likely attract a younger customer – a positive for Burberry.


Retailers Scale Back Price Hikes - Consumers coping with higher fuel and food prices were in no mood to deal with higher apparel prices in February. Economists and analysts said retailers may have tested the waters with apparel price hikes in January to offset soaring raw materials prices, but met resistance from consumers and pulled back, as evidenced by an unexpected drop in apparel prices in February, according to a closely watched government index released Thursday. This preliminary sign of shoppers’ refusal to accept higher prices currently working their way through the supply chain only adds to the already high pressures on gross margins confronting retailers and wholesalers. Retail apparel prices fell in February in the men’s and women’s apparel categories compared with a month ago, despite inflationary pressure further down the supply chain from historically high cotton prices, the Labor Department said in its Consumer Price Index. <WWD>

Hedgeye Retail’s Take: If retailers are backing off now, can you imagine what they are going to do when they start to sell product that is actually made with more expensive raw materials?


eMarketer predicts E-commerce will Grow 13.7% - While e-commerce sales will continue to grow over the next four years, its rate of growth will steadily drop as the online retailing market matures, according to a report today from eMarketer. E-commerce sales will grow 8.1% in 2015, down from 14.8% in 2010, the market research firm predicts.  EMarketer estimates that total U.S. e-commerce sales in 2015 will reach $269.8 billion. EMarketer used available e-commerce estimates for 2009 and 2010 from the U.S. Department of Commerce as a starting point for its projections. The Commerce Department estimates e-commerce sales increased 14.8% to $165.4 billion in 2010 from $144.1 billion in 2009. EMarketer estimates e-commerce sales will increase 13.7% this year, with sales—excluding travel, digital downloads and event tickets—totaling $188.1 billion. <InternetRetailer>

Hedgeye Retail’s Take: We don’t think anyone expects the channel to grow double-digits in perpetuity, however, there is still significant growth ahead for many retailers that have only just started to get started with online efforts. Footwear retailers and brands in particular lag many top branded apparel companies in terms of e-commerce contribution – a factor that will continue to provide a tailwind over the intermediate term. More importantly, we need to look at ecommerce as it relates to consumers shopping direct (to the brand), or at retailer’s own e-commerce sites. Big difference.


Brands Move Workers Out of Tokyo - Fashion companies began to leave Tokyo Thursday, moving westward to Osaka amid the threat of radioactive fallout, widening blackouts and diminishing food supplies. Six days after a massive earthquake and tsunami hit Japan, damaging the Fukushima nuclear plant 124 miles northeast of the capital city, Chanel was handing out iodine tablets to workers and Hennes & Mauritz and PPR temporarily relocated offices. And some brands stopped giving updates on their operations in the country. Ordinarily accessible, Polo Ralph Lauren Corp., Burberry and Paul Smith, as well as several other firms, did not respond to requests for comment Thursday. Procter & Gamble Co. issued a statement saying all its employees were safe, but a spokeswoman declined to say whether they had been instructed to leave Tokyo. <WWD>

Hedgeye Retail’s Take: H&M may have been one of the first to report relocations, but they certainly weren’t expected to be alone in the process of ensuring the safety of their employees. There are times when the bottom-line is that personal priorities trump the corporate bottom-line, unfortunately – this is one of them.





The Macau Metro Monitor, March 18, 2011




According to the Macau Human Resources Office (GRH), Galaxy has already recruited 4,000 locals in exchange for approval for 2,000 imported workers at Galaxy Macau.  The number did not include the 500 imported construction workers already approved previously to Galaxy.


If the company is unable to hire enough local people before the deadline, Galaxy will need to apply to the GRH for an extension or else the Government may cut its imported labour quotas.



Guangzhou Sun Yat-sen University professor Chen Lijun warned that if Macau moves toward direct election, gaming operators "might become more active in politics and may influence the election of the Chief Executive and control the legislative output."  If that were to happen, the control of the gaming industry “will be weakened and corroded,” Chen added.



LVS CEO Adelson has been added as a defendant in the lawsuit filed against LVS and Sands China by former Sands CEO Steve Jacobs.


Notable news items/price action over the last twenty-four hours.

  • SBUX is touted in an Appl e advertisement for the iPhone.   The commercial shows the smartphone being waved, with the Starbucks app open, in front of a barcode reader.
  • BNHNA could be negatively impacted by increasing fish prices as Bloomberg reports that sushi restaurants are dropping Japanese fresh food from their menus as a radiation plume released by a damaged nuclear plant in the country heightens fears over possible radioactive contamination.  BNHNA owns RA Sushi and Haru.
  • CMG is facing the ire of dozens of Latino workers in the D.C. area after they say they were abruptly fired by Chipotle.  Councilmen in D.C. have been contacted by the workers seeking to air their grievances.  CMG has responded by stating that the firings were as a result of immigration status.
  • JACK has become the latest national restaurant to roll out its own mobile catering truck.
  • THI, DPZ, and YUM gained yesterday on strong volume.
  • CPKI traded well, gaining 1.5% on accelerating volume.  The stock was recently upgraded by Buckingham Research, citing the stock’s “attractive” valuation.
  • MRT and BJRI declined on accelerating volume. 



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Bureaucrat Bulls

“The bureaucrats do not understand the quasi-automatic system of the market.”

-Henry Hazlitt


If you are bullish on Big Government Bureaucrats intervening in free markets, this morning is going to put a gigantic smile on your face. Overnight, the overlords of the G-7 intervened in currency markets in a way like they haven’t in over a decade – Central Planners of the world unite!


To be crystal clear on my view of the US Equity market, in the last 48 hours I have called it a Short Covering Opportunity. That’s a lot different than saying “buy-de-dip” or “buy-the-crash.” I do not want any part of being grossly exposed to riding these Bureaucrat Bulls or the Japanese Government pushing their debt over the QUADRILLION mark this morning (that’s ¥1,010,000,000,000,000).


The aforementioned quote comes from page 109 of Henry Hazlitt’s classic risk management book “Economics In One Lesson.” I’ve cited Hazlitt in 3 of our 5 Early Look notes this week because I think we need to get back to basics. Hazlitt wrote this book in 1946 and I suggest the talking heads of the Keynesian Kingdom take the time to read it. It’s time to get out of your textbooks boys and wake up to how bid-ask spreads work in the real world.


Not only do bureaucrats in the G-7 like US Treasury Secretary Geithner not get how Global Macro markets have become increasingly interconnected since 1946, they Perpetuate The Price Volatility in global markets by intervening in them.


“… they are always disturbed by it… they are always trying to improve it or correct it, usually in the interests of some wailing pressure group.”

-Henry Hazlitt (1946)


Now I don’t think it’s fair to lop everyone who has been bullish on Global Equity markets since the beginning of the year into a big bucket of being bullish on bureaucrats. I’m pretty sure most of our clients wouldn’t let a government person touch the P&L of their assets under management with a ten-foot Madoff pole. But they do try to front-run what these central planners are going to try next – that’s smart.


What’s not smart is being Timmy… sitting there in Washington’s “markets room” not thinking he is being gamed…


The problem with this global game of Gaming The Government is that it super-imposes massive correlation-risk into our markets. There is no greater impact a Fiat Fool in DC can have on global currency, commodity, and equity markets than by intervening in some way, shape, or form in the US Dollar. Almost everything that matters trades either in US Dollars or relative to a basket of US Dollars – both are burning.


Rather than confusing Geithner’s political skills with market ignorance, let’s run through some correlation math for his “markets” guys:

  1. The Debauchery = yesterday the US Dollar Index was DOWN -1% (down -7.5% since hope was lost in JAN of deficit/debt reform)
  2. The Inflation = Yesterday the CRB Commodities Index was UP +3% (up +7% since January after the USD lost its bid)
  3. The Correlation = USD and Commodity Inflation have an inverse-correlation of -0.81

Don’t worry Timmy, I’m not geek-ing out on you and diving deep into the tapestry of my multi-factor, multi-duration, model that’s built on the principles of Chaos and Complexity Theory. I’m keeping this point very simple so that the next time you look into the camera under oath you can improve upon your storytelling performance. The Chinese are watching.


If The Bernank absolves himself from all accountability pertaining to America’s Burning Buck, and Timmy wouldn’t know a strong US Dollar policy if it smacked him upside the head like a Chinese 50bps rate hike this morning, who on God’s good centrally planned earth is going to get this right?


Suffice it to say, I think you could win the Presidency of the United States of America by explaining that burning our currency at the stake and perpetually intervening in our markets is bad – very bad – for the long term prosperity of the American people.


That’s all I have to say about that…


What am I going to do about this frightening level of blind faith in Big Government Intervention this morning? I’m going to sell and raise my asset allocation to CASH again. I have no patience for this. I don’t trust these people. And I refuse to put my family and firm in the palm of their centrally planned hands.


Like I said, there are still plenty a stock market bull that is not a Bureaucrat Bull, and the bears are chasing them down too. For 2011 YTD, the average and median percentage change in the 65 global equity markets and nine S&P sectors we track has been (-1.3%) and (-1.1%), respectively. Only 38% of countries currently register a positive gain. I know – “bull market”…


What would get me bullish on US Equities?

  1. Stop Burning The Buck
  2. Deflate The Inflation
  3. Get me a bull market in Fiscal Conservatism

And, yes, I get it. That’s what I want for me. And the market doesn’t care about me. So while the Keynesian Kingdom of 1970s ghosts past move towards planning for Quantitative Guessing Part III, the best I can do is trade these markets with the Price Volatility these bureaucrats perpetuate.


My immediate-term support and resistance lines for WTI crude oil are $96.92 and $103.01, respectively. My immediate-term support and resistance lines for the SP500 are now 1254 and 1295, respectively.


Have a great weekend and best of luck out there today,



Keith R. McCullough
Chief Executive Officer


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Something For Nothing

This note was originally published at 8am on March 15, 2011. INVESTOR and RISK MANAGER SUBSCRIBERS have access to the EARLY LOOK (published by 8am every trading day) and PORTFOLIO IDEAS in real-time.

“The world is full of so-called economists who are full of schemes for getting something for nothing.”

-Henry Hazlitt


Today you’ll hear a lot of excuse making. You’ll see a lot of finger pointing. The easiest thing to do will be huddling in the comfort of crowds that will tell you “nobody saw this coming.” While taking brokerage fees on that kind of advice may be convenient, that’s not a risk management process.


There will be no accountability from the Keynesians who have advised the Japanese to “print lots of money” (Paul Krugman). There will be no causality in the analysis. But there will still be an island economy that has levered itself up with 998 TRILLION Yen in leverage – that risk management compromise and the horror of this natural disaster will be something the Japanese citizenry will have to bear for a long time to come.


Of course our hearts and prayers go out to the Japanese, but we aren’t going to use their crisis as a crutch. It’s time to remind people that chasing US, European, or Japanese stock market returns for the sake of relative performance comes with major event risk. From deficit and debt spending to The Inflation born out of printing money from the heavens, getting Something For Nothing isn’t a perpetual return.


The Japanese stock market has lost -17% of its value in 2 trading days (biggest drop since 1987). If you go back to the week that fund flows into “Developed” Equity Markets peaked (the week of February 14th – see my Early Look titled “The Flows”), the Nikkei is down -20.7%. That’s called a crash.


Like America’s, the Debt/GDP crisis in Japan is obvious. In hopes of getting Something For Nothing, the Big Government Intervention bureaucrats of Japan have already jacked up sovereign debt to 210% of GDP – and that’s not including the projected 15 TRILLION in emergency stimulus they’ve already approved to spend on this disaster.


There comes a point in an economy’s money printing and leverage-cycle that disaster (including war) can no longer be financed with Fiat Fool paper. As we rightful grieve for the Japanese people this morning, this is a major structural consideration that the 112th Congress of the United States of America should consider when politicking about the risk/reward in raising America’s Debt Ceiling.


In the US, we’ve been calling for a 3-6% correction in US Equities since fund flows peaked in mid-February. As of yesterday’s SP500 closing price of 1296, we’ve already registered -3.5% of that. This morning we’ll see our Drawdown Line of 1271 tested on the downside (see my intraday risk management note from yesterday titled “Drawdown: SP500 Levels, Refreshed”).


This is not to take a victory lap. I am long German Equities this morning and I am getting clocked in that position just as cleanly as you’ll get clocked in your long positions. This is a reminder however that having a large asset allocation to CASH is king if you proactively prepare for globally interconnected storms.


Yesterday I raised my allocation to CASH in the Hedgeye Asset Allocation Model to 49% from 43%. I sold down my US Equity allocation from 6% to 3% and I cut my exposure to Commodities from 15% to 12%.  Again, not a victory lap – this is simply what I did.


What a lot of other people did is what they have been doing since US and Japanese Equities broke out to the upside in December – buy-the-dip. They’ll be accountable justifying that strategy with “valuation” this morning inasmuch as I will be to mine. That’s what makes a market.


Without a Global Macro risk management process this morning, I don’t know what price momentum traders are going to do – but I do know what I am going to do – and really, that’s all I care about. So here are my risk management lines and a plan:


1.       ASIA


A)     Japan’s Nikkei225 Index long-term TAIL line of support (10,219) is now broken, so we’re not buying that.

B)      India, South Korea, Indonesia, Thailand, Singapore, etc. have been seeing Growth Slowing As Inflation Accelerates since November, so we’re not buying those either.

C)      China outperformed most of Asia last night and looks most interesting to us on the long side, if only because we have been bearish on that market for the last year and there’s a mean reversion opportunity on the upside. The immediate-term TRADE line of support for the Shanghai Composite of 2851 held.



2.       EUROPE


A)     Germany’s DAX broke its intermediate-term TREND line of support of 7012 this morning – that’s bad and I need to take down exposure to that market no matter how bullish the fundamentals have been for the last year. Fundamentals change.

B)      Britain’s FTSE and France’s CAC also broke their intermediate-term TREND lines of support of 5918 and 3959, respectively this morning. Another way to hedge my long Germany exposure will be to short one of these markets on the next bounce.

C)      Spain (which I am short in the Hedgeye Portfolio) looks worse than the DAX, FTSE, and CAC as it has more price performance chasers long of it with a hope that Piling Debt-Upon-Debt is going to end well. Sorry leverage folks. This time is not different.



3.       USA


A)     SP500, Nasdaq, and Russell2000 all broke their immediate-term TRADE lines of support last week and 7 of 9 S&P Sectors are already broken as well. That’s not going to be new this morning, so don’t let an excuse maker tell you otherwise.

B)      SP500’s critical line of drawdown support = 1271, so watch that line very closely in the coming days. Almost all of Asia and Europe have broken their intermediate-term TREND lines, so the call to “buy-the-dip” would imply that the US “decouples” from Global Growth Slowing, which you know we disagree with. US GDP growth estimates need to come down to where the market is pricing them.

C)      Volatility (VIX) is threatening a long-term TAIL breakout above the 22.03 line this morning. That’s not a line that you get paid to mess with, and I suggest you respect the inverse relationship between the SP500 line of 1271 and VIX 22.03, acutely.


No one in New Haven said there was such a thing as a Big Government free lunch. No one here is going to beg for Something For Nothing this morning either. It’s time to get serious about fiscal and monetary policy. It’s time to strengthen the US Dollar so that we can tone down The Inflation. It’s time for risk management.


My immediate-term support and resistance lines for WTI crude oil are $95.43 and $103.52, respectively. My immediate-term support and resistance lines for the SP500 are 1271 and 1312, respectively.


Best of luck out there today,



Keith R. McCullough
Chief Executive Officer


Something For Nothing - t1


Something For Nothing - t2

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