ULTA: Adding Ulta Beauty to Investing Ideas (Short Side)

10/12/22 10:43AM EDT

Hedgeye CEO Keith McCullough is adding Ulta Beauty (ULTA) to the short side of Investing Ideas. Below is a brief note.

During a #Quad4 Bear Market Crash, there are LOTS of intraday bounces...

Coaching Notes:

1. That's implied with Volatility in the 30s (i.e. LOTS of intraday Vol)

2. Not many are professionally trained at executing in these bear market OODA Loops

3. Capitalize on that and find things that are up on #decelerating volume within Bearish @Hedgeye TRENDs like McGough's SELL idea on Ulta Beauty (ULTA)

SPX Refreshed Risk Range still implying lower-lows and lower-highs = 3,

KM

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