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The weekly athletic apparel data came in strong last week with sales improving on a sequential basis across all channels. The biggest improvement came from both the family and discount/mass channels with a more modest uptick in the athletic specialty channel. These results also mark the second week in a row that ASP’s increased across every channel.  We believe this is in part to clean inventories coming out of the holiday transition period.  Lastly, double digit increases were reported across most regions with one exception.  There remains a divergent trend in the Pacific region, which reported a fourth straight week of decline down -5%.


Athletic Apparel Trends Strengthening - FW App App Table 2 1 11

Casey Flavin